Monday 15th November, 2010
12:30pm to 2:00pm
Search is no longer just defined by keyword queries, algorithms and blue links. Instead, a user’s social graph, location, reputation and expertise are all positioned to usurp the page rank as the barometer of quality. In the midst of this, new Q&A services change the game even more, extending search’s promise beyond relying on published data to routing questions to real people in real time.
As Google increasingly incorporates social features, Facebook circles in on search territory, and all of the above scramble to define, own or enable the mobile search experience, the search throne is once again up for grabs.
This panel will look at the rise of Q&A services as the intersection between three major points of control: social, search and mobile. Key players across the burgeoning Q&A category will come together to address the big changes underway in search, the challenges, the business models and who is in it to win.
Editor of SearchEngineLand.com, covering Google, SEO, PPC and all aspects of search engines and search marketing. bio from Twitter
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