Q&A: The New Search Insurgent

A session at Web 2.0 Summit 2010

  • Damon Horowitz
  • Doug Leeds

Monday 15th November, 2010

12:30pm to 2:00pm (PST)

Search is no longer just defined by keyword queries, algorithms and blue links. Instead, a user’s social graph, location, reputation and expertise are all positioned to usurp the page rank as the barometer of quality. In the midst of this, new Q&A services change the game even more, extending search’s promise beyond relying on published data to routing questions to real people in real time.

As Google increasingly incorporates social features, Facebook circles in on search territory, and all of the above scramble to define, own or enable the mobile search experience, the search throne is once again up for grabs.

This panel will look at the rise of Q&A services as the intersection between three major points of control: social, search and mobile. Key players across the burgeoning Q&A category will come together to address the big changes underway in search, the challenges, the business models and who is in it to win.

About the speakers

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Damon Horowitz
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Doug Leeds
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Bob Rosenschein

founder & former CEO, Answers.com bio from Twitter

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Charlie Cheever

Quora bio from Twitter

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Danny Sullivan

Editor of SearchEngineLand.com, covering Google, SEO, PPC and all aspects of search engines and search marketing. bio from Twitter

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Time 12:30pm2:00pm PST

Date Mon 15th November 2010

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