Sessions at Web Directions South 2010 about e-Commerce

Friday 15th October 2010

• Flogging design: best practices in online shop design

  by Matt Balara

  Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.

  • Design
  • e-Commerce

  At 2:40pm to 3:35pm, Friday 15th October

  Coverage audio clip