Flogging design: best practices in online shop design

A session at Web Directions South 2010

Friday 15th October, 2010

2:40pm to 3:35pm (EST)

Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.

About the speaker

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Matt Balara

Freelance UX designer available to make software awesome. Also meditator, photographer, RPG gamer. bio from Twitter

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Time 2:40pm3:35pm EST

Date Fri 15th October 2010

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