Add an eventHeineken Star Player and the 2-screen Experience
A session at 2Screen 2011
The story of Heineken Star Player, revolutionising sports sponsorship on television. Including the insights, research and planning and technical and creative development from idea to deployment, and a lok to the future.
About the speaker
This person is speaking at this event.
Executive Creative Development Director, AKQA. Specialising in the creative applications of new technologies.
Coverage of this session
Video2Screen 2011 - Andy Hood (vimeo.com)
Sign in to add slides, notes or videos to this session