How do you become a star in your industry?

Someone said ’People don’t really care what you know until they know how much you care’. The new order of building a successful personal brand is to show that you care about people before they care about you.

Social media is a key resource
The most efficient tool for extending and reinforcing your professional network is social media. If your number of contacts on LinkedIN is a couple of hundreds you might have a couple of million people two steps away.

Learning to harvest this resource is a simple way of capitalising on the social economy.

Twitter can become the most time efficient way to grow interest in your brand. Facebook is the simplest way to keep a blog. Discover how to use them in order to increase the number of referrals you get and improve your personal reputation.

From this lecture you will
•Learn the social etiquette of social media
•Explore the full potential of LinkedIn, Facebook and Twitter from a networking perspective
•Get a toolbox for creating a media savvy personal brand

This lecture is interesting for:
Professionals who want to learn how to use social media in order to create a personal brand in order to attract larger numbers of customers, partners and investors.