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Sessions at ACE / NETC version 2.011 on Sunday 12th June

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  • Building Virtual Worlds

    A discussion of building in virtual worlds like Secondlife, OpenSim, Reaction Grid, and others. We will be discussing what kinds of tools are useful, what are the best technics and what are best avoided. This discussion will be for those who are just wanting to get started and those who have some experience building in virtual worlds.

    At 9:45am to 10:30am, Sunday 12th June

  • Extension 2014: What will be Different?

    by Kevin Gamble, Jerry Thomas, Terry Meisenbach and Kara Newby

    2014 is the 100th anniversary of Cooperative Extension, and is less than three years away. Extension has experienced significant changes since its birth, and will need to make more changes to be relevant and survive. We are proposing an interactive workshop to determine the following:

    1.) What are the new realities that Extension is facing? (reduced funding, different roles for volunteers, etc. )
    2.) How are we working differently, and what is working?
    3.) What will a successful Extension service look like in 2014? (staffing, funding, etc.)

    Our focus is not to lecture, but to facilitate a working session to create a “white paper” outline during the session. The white paper will be posted on eXtension’s wiki for further development. It will be open to editing by anyone with an eXtension ID. We will also share the findings via an eXtension professional development web session.

    At 9:45am to 11:30am, Sunday 12th June

    Coverage note

  • From Concept to Costume: Executing a Multi-faceted Food Safety Awareness Campaign

    To reach a target audience of 25 to 40 year olds who engages more online every day, and absorb media in shorter bursts, the “4-Day Throw Away” campaign used a mix of traditional and digital media methods to spread an awareness message about the safety of leftover food. With just a four-day guideline to begin with, a campaign and its components were crafted around the idea of meeting the audience where they were most likely to see the message and give them the opportunity to engage with the campaign. To make the campaign exciting and interesting to the young target audience, as well as relevant to their roles as parents, the campaign was executed with a lively, fun tone and used a mix of video, audio, print, mobile app, website and social media, as well as store visits by the campaign mascot and video star, #4.

    At 9:45am to 11:30am, Sunday 12th June

  • iExtension: How Specialists and Agents are Utilizing the iPad

    by Emily L Tipton and davidyates

    We rely on technology daily to help us fulfill responsibility and accomplish our professional goals; however, technology is ever changing, always offering new gadgets and gizmos. As part of the land grant mission, Extension has traditionally embraced new advances in agricultural, but is sometimes tentative to try new computer technology in the job place. Apple’s release of the iPad not only combines the newest software application technology, but packages it in a revolutionary touch-based user interface surely to change how we compute. The iPad offers a cost-effective option for staying in-touch and conducting basic tasks, in addition, to providing a stylish new way to expand your use of technology. Join us as we share what the iPad offers and how UT Extension county and state professionals are utilizing this new, emerging technology to benefit us and our programs.

    Thanks to all who attended and the great convo that resulted! - Emily & David

    At 9:45am to 10:30am, Sunday 12th June

  • Moodle as a Social Media Tool

    by Larry Lippke

    Moodle is most frequently viewed as a "create it and leave it" means of providing online education. Courses are developed for students to take at times convenient for them, quizzes are administered, and certificates are generated. Teachers are off doing other important things. For effective education, however, teachers may wish to consider how Moodle actually allows them to engage the learners through the interactive tools available. This session will demonstrate these various interactive tools and explore ways that teachers are using them to enhance the educational experience.

    At 9:45am to 10:30am, Sunday 12th June

  • Pack your bag: Telling the story in print, picture, video and audio

    Get me 400 words on this by noon! And two or three hi-res pics to go with it, too. You’ll need to turn that copy into a 60-second TV piece. Here’s a video camera and some editing software. Oh, and edit that TV script down to a 30-second radio news spot. And can you do voiceovers, too?

    It’s the information age, and that means rapid global communication and networking. Communicators must keep up. How and where people get their information is more diverse now than ever, and is constantly changing. To hit the broadest audience, the sole communicator today must know how to tell the tale in a way that it can be read, seen and heard.

    In this session, we will share our strategies for getting the print, radio and TV story done, all from one backpack and all by one person. We will share the equipment we use and talk about efficient workflow strategies.

    At 9:45am to 10:30am, Sunday 12th June

    Coverage video

  • Reading Between the Lines: Interpreting Trends for Communications and Technology

    This session will define trends and discuss six general trend patterns. Using participatory methods, we will list why trends are important for communication and technology professionals and how leaders can use trend data to anticipate and manage change. Ways of thinking and organizing trend gathering and interpretation will be presented and a five-step model will be shared. Strategies for keeping up with trends will be gathered from the group. Participants will be asked to provide examples at all point in this presentation.

    At 9:45am to 10:30am, Sunday 12th June

  • Video Podcasts for Plant Identification

    Join Todd Hurt and Richie Braman for a 45 minute session on creating video podcasts to teach landscape plant identification. We demonstrate how to video, caption, and upload a podcast.

    At 9:45am to 10:30am, Sunday 12th June

  • Building Relationships with USDA-NIFA Communications

    by Allison Eckhardt

    The USDA’s National Institute of Food and Agriculture (NIFA) debuted just over a year ago. As we introduce our new agency to the world, we want to explore how we can partner with land-grant and extension communicators to benefit everyone and build relationships. In this interactive session, you will learn a little more about NIFA and our new communications strategies while providing feedback on how we can work better with your organization.

    At 10:45am to 11:30am, Sunday 12th June

  • Ensure Online Relevancy: Integrating Writing for the Web & the Social Web

    by Craig Wood, Retta and Ashley Griffin

    Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.

    At 10:45am to 11:30am, Sunday 12th June

    Coverage slide deck

  • Familiar Tools, New Possibilities: Leveraging the Power of the Adobe Web Publishing System

    by John Hartley

    This presentation will focus on utilizing technologies such as jQuery, CSS, Ajax/Spry, Wordpress, and other tools to extend the capabilities of the Adobe web publishing system. The Adobe web publishing system is primarily composed of Dreamweaver, Contribute, and the Contribute Publishing Server. Dreamweaver is used by web designers and developers to create websites. Contribute is used by the non-technical subject matter experts to edit the content of the websites through a simple graphic user interface similar to Microsoft Word. The Contribute Publishing Server controls the file permissions and other administrative settings of the websites. These programs also integrate with other Adobe products including Flash/Flex, Acrobat, InDesign, Photoshop, and other familiar programs. Technologies, such as the ones that will be discussed, are extremely useful in constructing interactive site navigation, in tailoring mobile sites, or in utilizing blogs and RSS integration. However, there are simple strategies to allow for easy editing of the content of the sites through Contribute without interfering with the scripting these utilize. The presenters will endeavor to give a general overview of some of the tools and technologies involved, as well as showcase a few examples of specific tricks that web designers and developers should find very useful.

    At 10:45am to 11:30am, Sunday 12th June

    Coverage slide deck

  • Roundtable about iPad Support

    by Greg Parmer

    This session is for sharing your views in regard to "support" for the iPad or Android based tablet devices.

    At 10:45am to 11:30am, Sunday 12th June

  • Stop Broadcasting and Start Having a Conversation

    by John Dorner

    Social media tools are best suited for TWO-WAY communications, and brands don’t converse. In this session we will discuss how Extension professionals can and do use social media for engaging and collaborating with their audiences; not to establish brand awareness, but to further their educational goals.

    "You can choose to live your online life as a brand, and commit yourself to a strategic online presence that is based on maximizing the ROI of your every online utterance. Or you can choose to be a person, committed to online authenticity not because it's a best practice for social media marketing, but because it's an extension of your offline integrity. You get to choose whether you live in an online world that's made up of the interaction among brands or one that's made up of interaction among people. "
    - Alexandra Samuel (Social Media in 2011: Six Choices You Need to Make, Harvard Business Review)

    At 10:45am to 11:30am, Sunday 12th June

  • The National Extension Branding Initiative: Onward to Implementation!

    Have you ever heard anyone say, “Extension is the best-kept secret” in your state? We’ve all heard it, and we’ve all said it, for decades. Now is the time to make sure no one ever has reason to say that again! After laying a science-based foundation of research and strategic planning, we are ready to implement the branding initiative for Extension nationally. Led by ECOP’s Marketing and Communications Implementation Team and the Brand Value CoP in eXtension, the initiative is gathering steam! Come to hear about progress so far, future plans, and how you can be part of this effort to change Extension’s future for the better!

    At 10:45am to 11:30am, Sunday 12th June

  • Gary Hermance Keynote Luncheon - Dr. Temple Grandin

    Animal behavioral scientist Dr. Temple Grandin is a strong advocate for more humane livestock handling, and has designed numerous innovations at such facilities that help to reduce stress in animals during their final minutes. She has devoted her career to improving conditions at the large processing plants that slaughter some of the 40 billion pounds of cattle and pigs for human consumption every year in the United States.

    Grandin is an animal science professor at Colorado State University where she conducts ongoing research on animal handling systems and teaches courses on livestock handling and facility design. Grandin also shares animal handling and animal welfare expertise with Colorado ranchers and farmers. She regularly consults with large feedlots, commercial meat packers, organic and natural livestock producers, ranches, and major corporations including Wendy’s International, Burger King, Whole Foods, Chipotle and McDonald’s Corporation.

    Grandin has published several hundred industry publications, book chapters and technical papers on animal handling, 45 refereed journal articles, and seven books including New York Times best seller Animals in Translation. She has appeared on numerous television and radio shows, and been featured in several magazines. In 2010 she was named one of Time Magazine’s 100 Most Influential people.

    She has received numerous awards including the Meritorious Achievement Award from the Livestock Conservation Institute, the Richard L. Knowlton Award from Meat Marketing and Technology Magazine, the Industry Advancement Award from the American Meat Institute and the Lifetime Achievement Award from The National Cattlemen’s Beef Association.

    At age two Grandin had no speech and showed signs of severe autism. Her mother defied the advice of the doctors and kept her out of an institution. Many hours of speech therapy and intensive teaching helped Grandin learn to talk. Despite a childhood of constant teasing, Grandin persevered. Her high school science teacher and experiences on her aunt’s Arizona ranch motivated Grandin to study and pursue a career as a scientist and livestock equipment designer.

    Grandin holds a B.A. from Fanklin Pierce College (1970), an M.S. in Animal Science from Arizona State University (1975), and a Ph.D. in Animal Science from the University of Illinois (1989).

    In 2010, HBO premiered a movie about Grandin’s early life and career with the livestock industry. The movie received seven Emmy awards including Best Actress in a Drama for Claire Danes.

    At 11:45am to 1:15pm, Sunday 12th June

    Coverage video

  • A High-Yield Proposition for Communications: Universities and Commodity Organizations

    by Brian Meyer

    One advantage of a close, collaborative partnership is that sometimes (if you’re lucky), you forget the institutional or organizational boundaries you normally work in and good things happen. That’s been the case between Iowa State University and the Iowa Soybean Association — a fruitful partnership with a common mission to serve and inform farmers. Learn how university-state association partnerships like these, at a time when land-grant university budgets continue to shrink, can take on new relevance. The Iowa Soybean Association has provided nearly $40 million in funding over the past 35 years—an investment that never neglects communications goals, even in the brainstorming stage on lab and field research. To paraphrase Midwest writer Gary Eller, growing soybeans and stringing words together are something taken seriously in Iowa.

    At 1:30pm to 2:15pm, Sunday 12th June

    Coverage video

  • Anatomy of a Web Redesign

    by Jessica Franken and Rebecca Noran

    Ever your feel your website has gotten out of control? Unreviewed content, extreme visual variation, outdated web practices (say, a dancing garlic animation), pages on new employees who’ve been there 5 years. You want to fix it, but the idea of embarking on a full-scale web redesign seems as likely as winning the lottery.

    To tackle this challenge so many organizations face, University of Minnesota Extension embarked on a program website pilot project: forming a collaborative central and center web team to create a web development process and the tools to support it, while building four pilot websites to understand what’s needed and doable to make a smart, sustainable site.

    Join us as we cover everything from audience understanding; site organization; content review; template development; developing a plan for web evaluation, promotion, and governance; incorporating social media and audience feedback; making cross-unit collaboration work; and designating a program web leader to maintain the investment as we build the pilot sites for Dairy Extension, Master Gardener, Food Safety, and Small Farms.

    At 1:30pm to 2:15pm, Sunday 12th June

    Coverage slide deck

  • Budget Resolution Social Media Plan

    by Dan Cotton, Terry Meisenbach and Anne Mims Adrian

    On February 18, ECOP asked eXtension to create a plan using social media to draw attention to House Resolution with reduced current fiscal year's budget by $29 million. In this session, we will review the plan, some of the feedback we received, and some of the outcomes. We encourage session participants to ask questions about the plan and to discuss their institution's role in social media during the month when the continuing budget resolution was being addressed by Congress.

    At 1:30pm to 2:15pm, Sunday 12th June

    Coverage link

  • Jargon: How to Maximize Adverse Impact on It (In Other Words, Kill It!)

    This session would explore how jargon can slow down and confuse readers, including editors and reporters we hope will use our news releases. The presenter would show examples of jargon-laced sentences that inhibit reader understanding and how they could be improved for easier comprehension, often with minor "tweaking" of words and phrases. Included would be discussion of when some jargon might be acceptable, such as in writing for a specific audience. But the bulk of the session would focus on how to eliminate jargon when writing for a general audience. Discussion would include how our constant exposure to jargon at a university can affect our writing: We hear jargon every day in speeches and in our interviews with researchers, professors and Extension specialists, and we read it in research papers and academic publications. The presenter would challenge participants to look for jargon in their writing and to consider whether its use is appropriate for the intended audience. Presenter had 25 years of experience at The Associated Press in writing for general readers.

    At 1:30pm to 2:15pm, Sunday 12th June

  • New impact reporting initiative in Extension at Colorado State University

    by Joanne Littlefield

    From annual reports and newsletters to regular county commissioner updates, communicating results from Extension programs in Colorado has never been more important. With the economic downturn and slow recovery, actual and potential funders are more critically evaluating the programs they'll financially support. Succinctly describing the value of Colorado State University Extension programs and personnel across the state--at the same time that communication units face downsizing--requires focused effort.

    While administrators and field staff have always reported the results of programs, in 2010 it was decided that an intensified impact reporting initiative was required. As state, regional and county stakeholders approach Extension’s value with a more discerning eye (in fact, some counties seek return on investment and performance indicators) impact reporting can offer quantifiable accountability through objective demonstration of key measures, as well as a qualitative summary of the difference Extension makes in people’s lives and their communities.

    This session will provide an overview of CSU Extension’s new impact reporting initiative. We’ll discuss the framework we used to establish the initiative, explain our process for identifying, producing, reviewing and publishing reports, and share our challenges, successes and what we would like to accomplish with this initiative.

    At 1:30pm to 2:15pm, Sunday 12th June

  • Public Webinars: Technology, Strategies, and Evaluation

    by John McQueen

    eOrganic and other eXtension Communities of Practice are coordinating webinar series as a new means of engaging stakeholders. We will discuss:

    • Technology: lessons learned about selecting webinar software as well as hardware such as headsets and microphones.
    • Organizational strategies that contribute to the success of a presentation: communication with presenters, scheduling practice sessions, coordinating multiple speakers, handling audience questions, technical support, and referencing additional resources.
    • Evaluation: methods for and results of evaluating the impact of webinars on stakeholders including in-webinar polls, immediate post-webinar surveys, and post-webinar surveys to evaluate changes in practices.
    • Interactions with social media such as Facebook and Twitter.
    • Webinar variations: broadcasting to a live audience, recorded meetings, and remixing and repurposing recorded presentations for other purposes such as educational modules for classroom instruction.

    At 1:30pm to 2:15pm, Sunday 12th June

  • The Right and Wrong Way to Wrangle Video, Alumni, Students, Web and Accessibility

    by Emily Pitts, Maria Bowie and Stephanie Schupska

    As part of redesigning our college student website, we worked with a key academic administrator to obtain grant funding to make the project a reality. Come hear what we learned through trying to coordinate student labor, contract labor, alumni schedules, web content management and mandated federal accessibility requirements (508 compliance). Leave this session prepared to ask hard questions of clients, prioritize content and ready to tackle your website redesign without losing your mind.

    At 1:30pm to 2:15pm, Sunday 12th June

  • What Science Tells Us About Social Networks

    by Kevin Gamble

    This session will explore the findings of significant research surrounding social network analysis from a mathematical, anthropological, sociological, and psychological perspective. We will look at the following issues through the researcher's lens:

    • What is an ideal working group size?
    • Why and how do certain messages go viral?
    • How can you mathematically identify your organization's future leaders?
    • How is participation in social networking like falling in love?
    • Why are your casual acquaintances so critical?
    • Why understanding your personal social network graph is critical to your success? (It's a small world after all.)
    • Why is the adoption diffusion model the wrong approach to outreach?

    The session will be a fast, and hopefully fun, overview of the latest research in social network analysis. No single topic will be covered in much depth, but participants will be provided a bibliography for further reading. The hope is that participants will be intrigued by the science, and will continue the dialogue and reading for years to come.

    We say we're research-based-- this session will address the science behind our educational and communication strategies. Are we practicing what we preach?

    At 1:30pm to 2:15pm, Sunday 12th June

  • Capturing Live Educational Programs for delivery via Internet

    by pflores

    Texas AgriLife Extension Service lives on information delivery and the Internet is a preferred method for many of our customers use to find information. Commonly Extension agents present educational programs to live audiences and miss the opportunity to reach online consumers.

    The session will illustrate how the Extension agents in the Coastal Bend are trained to capture their live educational presentations and convert these programs for delivery via the Internet. Agents learn how to capture live program using Camtasia software and USB wireless microphones with just a few clicks of the mouse to produce rich quality video and audio. The process includes on how the agents are trained to edit and upload the finished product to one of Extension YouTube channels and Media Matrix server. The session covers how agents and specialists are used as training resources and how they continue to provide technical help to other agents and specialists.

    At 2:30pm to 3:15pm, Sunday 12th June

    Coverage note

  • Effective Ways to Appraise Web Content

    by Nick Broady and Craig Wood

    eXtension worked with BrainTraffic to create a process for auditing web content created by Communities of Practice. Using the tools and recommendations developed a content appraisal process was created. eXtension will use this process for appraising Communities of Practice content published on extension.org. It is also a process others in CES can use to appraise their existing Web content. In this 90-minute training session, attendees will learn how to use the process to audit Web content. Attendees will go over the process by which content can be evaluated using 6 attributes: knowledge level, interrelatedness, relevance, usability, actionability and differentiation. Attendees will then rate sample content, using the attributes, and compare the content to examples of high and low rated content. In addition, attendees will learn how eXtension and communities of practice make use of Google sites and Google documents to easily perform the audits, house data, access the data, and how CoPs use the data they collect through the audit process.

    At 2:30pm to 4:15pm, Sunday 12th June

    Coverage slide deck

  • Leadership and Management SIG Meeting

    Annual meeting of the Leadership and Management SIG

    At 2:30pm to 4:15pm, Sunday 12th June

  • Managing Student Workers

    In the lean economic times that we still find ourselves in, we often find ourselves turning to the cheaper option of hiring student workers to aid us in continuing to meet the expectations of our clients. Frequently they are soon prove themselves to be invaluable, whether it be in our help desks, design shops, studios, or some other area of our daily operations. But there are some nuances that accompany the introduction of more students into our systems. We will cover aspects such as interviewing, scheduling, setting expectations, proper supervision, feedback, and separation. This relationship can be rewarding relationship for both you and the student if you keep a few simple concepts in mind. The audience will be invited to actively participate.

    At 2:30pm to 3:15pm, Sunday 12th June

  • Open space

    At 2:30pm to 3:15pm, Sunday 12th June

  • Publishing & Graphic Design SIG Meeting

    For those of you interested in publishing or graphic design, you’re invited to the 2011 Publishing SIG session. For inspiration, we will invite recipients of gold awards in publishing and graphic design categories to talk informally about their winning entries: challenges, fun aspects, tips they want to share. We will also listen to your advice about our professional development offerings. What did you think of the e-publishing workshop offered before the conference? What training/events would you like in the future? We’ll conclude the session by handing off our version of the gavel – a big red pen – to our new SIG chair. For those who want to stick around, we are also offering a group sharing session on updates to the various style guides that have published new editions recently. Please come with a tidbit or two about changes you’ve discovered. Now, where else would you find all of that in one convenient location?

    At 2:30pm to 4:15pm, Sunday 12th June

  • Successfully Communicating Climate Change Science

    Communicating about climate change can be a complicated challenge. Scientists studying the topic may lack essential communication skills. The results of their research may be difficult to understand, or conflict with other studies. Public debate over the causes or existence of climate change may cast doubt on the validity of research studies and related educational programs.

    Join us for a session that will help you successfully communicate about climate change science. Learn from the experiences of a diverse group of panelists and gain confidence in your ability to provide accurate, balanced, and current information.

    At 2:30pm to 3:15pm, Sunday 12th June