by Bob Bertsch
In April of 2010, NDSU Extension Service’s Pocket Video Project put Flip Ultra HD video cameras in the hands of 16 staff members in an attempt to evaluate the effectiveness of pocket video cameras in increasing the use of online video as an educational tool by the NDSU Extension Service.
We wanted to see if the portability and ease-of-use pocket video cameras provided had an impact on the willingness of our extension specialist and educators to use online video for education.
We expected changes in our targeted group. What we didn’t expect was how this project impacted 4-H education, our Video Services unit and our organization as a whole.
In this session we’ll share our findings about the use of pocket video cameras in extension education and talk about some of the surprising changes this project sparked.
In the past decade, more and more Extension content has found its way “onto the web.” However, putting your content online doesn’t ensure access or use of the content by your target audience. The way you use digital communication tools to make the content more discoverable and support your message now matters more than ever.
Social media can help provide multiple points of access for people to discover Extension content including fact sheets, event announcements, curated links, external content, and more. Wise use of social media and other digital communication tools can build new audiences, deepen engagement with existing audiences, add value to traditional Extension offerings, and draw learners into the center of co-constructing, co-creating, and mindfully utilizing research-based information in real-life applications.
Acknowledging time constraints and other work-related demands, this session will utilize social media models, real Extension examples and outcome evaluations, and exercises to help you envision how to create your own path or strategy for using social media to:
-Generate increased discovery of educational information
-Facilitate resource sharing
-Extend and enhance personal learning opportunities
-Integrate multiple social media tools and resources to form a cohesive web presence
10th–13th June 2011