Sessions at ACE / NETC version 2.011 about Social Media

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Saturday 11th June 2011

  • Social Media Monitoring

    by Anne Mims Adrian and Terry Meisenbach

    In this session, we will demonstrate how we used a monitoring tool to track social media media trends on priority topics for the Military Families CoP. We will describe topics and searches we create. We all discuss what we learned from this monitoring and how our findings help direct our social media and marketing approaches.

    At 10:45am to 11:30am, Saturday 11th June

    Coverage slide deck

  • AGRICULTURE.COM Redesigned

    by Jason Meeker

    In 2010 Agriculture.com was redesigned from the ground up to incorporate emerging communications, including multimedia, social-media, user-generated content and more.

    The new Agriculture.com provides a new and exciting opportunity for universities, cooperative extension agencies, and research organizations to extend their reach online by developing a presence on one of the most accessed websites in agriculture.

    As tight budgets continue to tighten, public sector organizations need to get the most ‘bang for their buck’ when it comes to disseminating their message. Institutions can extend their reach to farmers and other agriculturalists through the redesigned site by setting up an account, posting content and using the social media extensions to generate buzz. AGRICULTURE.COM is a new way to syndicate content and broaden the reach of agricultural communicators.

    This session will include a tour of the new website, new features, tutorials on setting up an account and posting content including stories, events, and photos.

    Originally launched in 1995, Agriculture.com had over 25.5 million page views in 2010, and is the web presence of Successful Farming magazine. Founded in 1902, SF was the first magazine published by Meredith Corporation and is one of the most successful and recognizable brands in the agricultural industry.

    At 2:30pm to 4:15pm, Saturday 11th June

  • Secrets of a successful and effective Facebook page

    by Peter Tögel

    Having a Facebook presence is something that is a MUST for large and small Universities alike. What elements help you to build up large followings and what can Universities do to emulate the success of others? How can Facebook help you reach new audiences – or reach old audiences in new ways? Peter Tögel devised a set of secrets to help your organization achieve the most out of your Facebook page.

    At 2:30pm to 3:15pm, Saturday 11th June

    Coverage slide deck

Monday 13th June 2011

  • Customizing a Path for Using Social Media in Extension Education

    by Anne Mims Adrian, Karen Jeannette and Eli Sagor

    In the past decade, more and more Extension content has found its way “onto the web.” However, putting your content online doesn’t ensure access or use of the content by your target audience. The way you use digital communication tools to make the content more discoverable and support your message now matters more than ever.

    Social media can help provide multiple points of access for people to discover Extension content including fact sheets, event announcements, curated links, external content, and more. Wise use of social media and other digital communication tools can build new audiences, deepen engagement with existing audiences, add value to traditional Extension offerings, and draw learners into the center of co-constructing, co-creating, and mindfully utilizing research-based information in real-life applications.

    Acknowledging time constraints and other work-related demands, this session will utilize social media models, real Extension examples and outcome evaluations, and exercises to help you envision how to create your own path or strategy for using social media to:

    -Generate increased discovery of educational information
    -Facilitate resource sharing
    -Extend and enhance personal learning opportunities
    -Integrate multiple social media tools and resources to form a cohesive web presence

    At 1:30pm to 3:15pm, Monday 13th June