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ACE / NETC version 2.011 schedule

Saturday 11th June 2011

  • 7 Critical Success Factors for Developing Your eXtension Community of Practice

    by Marissa_stone and Jerri Hammonds

    The Internet offers a universally accessible interactive hub of fast, consistent, cost- effective resources to connect individuals and disciplines working toward a common goal. The groups derived from these connections are often called knowledge-generating Communities of Practice (CoP). These CoPs are an important mechanism for the generation and dissemination of knowledge. Thus, eXtension provides resources, cyber space and collaborative technologies to enhance the development of our Communities of Practice. But how do you develop an active and successful CoP?

    We have a combined 8 years of experience on the developing end of six multidisciplinary CoPs. Join us for an interactive workshop as we explore the success strategies we’ve used to (1) Develop an infrastructure that supports syndication and mobile interaction; (2) Assess the expertise in membership; (3) Identify/close gaps in knowledge/skills (MediaWiki/Drupal); (4) Organize CoP members into workable teams; (5) Share, update, and foster connectivity; (6) Create a “call to action” that supports and motivates members; and (7) Engage the membership. So bring your questions, concerns and real world experience and together with these strategies, becoming a principal source of information in the development of knowledge and innovation in your area of expertise is only a Community of Practice away.

    At 8:15am to 9:00am, Saturday 11th June

  • ACE Centennial Planning

    ACE will be celebrating its centennial in 2013. In preparation for marking this milestone, we will be brainstorming on ways to prepare for celebrating, especially at the 2013 conference. This is an opportunity to spotlight the legacy of our organization, and in order to properly take advantage of this opportunity we need to think big and begin planning now.

    At 8:15am to 9:00am, Saturday 11th June

  • External Collaboration Using the Ask an Expert Widget

    by Jonathan Davis

    his presentation highlights a unique and successful partnership between the Alabama Cooperative Extension System (ACES), eXtension, and a private company.

    Bonnie Plant Farm is a national plant wholesaler based in Alabama that supplies retail stores throughout the United States. In 2009, Bonnie Plants representatives approached ACES to explore options for handling the many plant-related questions which the company receives from customers via its website. Bonnie Plants recognized that ACES agents handle many such questions on a daily basis. Coincidentally, ACES had just finished adding eXtension’s Ask an Expert widget to the state's 67 county websites. The widget was the obvious solution to meet the needs of Bonnie Plants; however, there was no precedent for using the widget in this manner involving a private company.

    In March 2010, a partnership was formed between ACES, eXtension, and Bonnie Plants. A specialized Ask an Expert widget was created and placed on the Bonnie Plants website. The company provided funding support for an ACES position devoted to answering questions submitted via that widget. Thus far, over 1,700 questions have been answered either via the widget or via direct follow-up e-mail. Overall, this partnership meets mutual needs while increasing the visibility of Extension.

    At 8:15am to 9:00am, Saturday 11th June

  • Get the Most out of Your Posts: Using Social Media to Strategically Market Your College

    by Melea Licht

    You know you should be using Facebook and other social media to market your college or organization. But, does the idea of crafting short, relevant posts every day sound daunting? Learn how two professionals with different target audiences (prospective students and alumni) are collaborating to get the most out of every post. They will share the behind-the-scenes organization, pragmatic planning, and evaluation system behind their efforts to build relationships and push messages via social media.

    At 8:15am to 9:00am, Saturday 11th June

  • Implementing a Centralized Online Registration System for Extension Programs – Lessons Learned

    The Penn State College of Agricultural Sciences made a decision in 2010 to implement a centralized online registration and payment system for Extension programs as part of its restructuring and branding/communication efforts. The system chosen, CVENT, was being used successfully in other areas of the college and an implementation model was developed for Extension use. This session will discuss the what, why, and how of this initiative as well as progress to date and lessons learned.

    At 8:15am to 9:00am, Saturday 11th June

  • My Video is on YouTube.... Does it Really Need to be Accessible?

    by Emily Pitts

    At UGA we are embracing YouTube as method for county agents and specialists to self-publish educational content. We are also proactive in ensuring online videos are captioned and accessible for all users. Walk through our workflow to learn how to produce accurate captions with free online tools, add captions to your movies, dynamically produce text-only transcripts, and use other YouTube features to maximize your message. Leave with tutorials you can use to make your YouTube channel 508 compliant and accessible to all.

    At 8:15am to 9:00am, Saturday 11th June

  • Surviving Budget Cuts: New Partnerships – New Money

    Budget cuts, reorganizations, and uncertainty can be discouraging or a catalyst for exploring new partnerships and new sources of money. However, finding new and reliable sources of money often requires looking outside your status quo into new partnerships, new technologies and at times new audiences for your communications and educational programs. This session will explain how to forge successful partnerships and how to work across state lines and with new specialists to find money to support your program for years into the future. This session also will clarify the grant writing process with a simple step-by-step method. Beginners to seasoned grant writers will walk away with useful suggestions for success in the upcoming funding season.

    At 8:15am to 9:00am, Saturday 11th June

    Coverage video

  • The Who, When, Why, and Where of Learning in Online Social Networks

    by Karen Jeannette

    Being found and recognized on the Internet is becoming increasingly dependent on the circulation and use of information in online social networks. When people seek knowledge or answers to their questions online, often times their inquiries lead them beyond connecting with information resources to people of similar interests. These interactions can ultimately lead to sustained learning partnerships and even formation of interest-based or niche learning networks.

    Educators can reach new potential audiences by participating in online interest-based learning networks. Yet, finding where to go to participate in these networks may feel daunting for those not accustomed to using online networks for routine personal or professional interactions.

    Using examples from the Cooperative Extension network and beyond, this session will explore :

    -Strengths of various networks for connecting with specific audiences
    -How to find and connect with individuals of similar interests
    -How to find interest-based niche networks, and niche within mass networks
    -Managing time and conversations in multiple networks

    Participants will also be encouraged to consider how their own personal educational responsibilities, activities, interests, and needs can become a guide for discovering how to find and connect with new audiences by participating in online networks.

    At 8:15am to 9:00am, Saturday 11th June

    Coverage slide deck

  • 15-Minute Showcase Sessions #1

    by John McQueen

    And the Survey Says!...

    Knowledge-generating eXtension CoPs promote collaboration, increase Cooperative Extension productivity and ultimately deliver educational products to members and the public. But how do you know which member of the CoP has expertise in what? How do you know which members are technologically savvy? How do you know what a new member is interested in contributing? How can we effectively and efficiently engage the members of the CoP if we do not have these answers?

    In this presentation we will showcase two eXtension CoP user surveys that enable us to collect useful information about the CoP membership, their involvement, the way they interact in the CoP, what they plan to contribute, and their areas of expertise.
    ==
    Facilitating Group Communication, Planning, Collaboration, and Web Publication

    University and extension personnel increasingly need to efficiently communicate, plan, collaborate, and publish in multi-institution working groups. In this workshop we will describe how we have developed group workspaces for eXtension Communities of Practice (eOrganic.info and PBGworks.org) and a university department (groups.hort.oregonstate.edu) using a combination of open source Drupal software and custom development. These sites provide tools for file and image sharing, collaboration, discussion, and publication direct-to-the-web and to external websites such as eXtension.org.

    This talk will provide an overview of the group tools employed; greater technical detail will be provided in another talk "Building, Maintaining and Sustaining Private and Public Web Content through a Multi-site Drupal Environment".

    ==
    Spring Cleaning Your eXtension Community of Practice

    Have you ever looked at your CoP "content home" or "community home" and thought how did our CoP become this disastrous laundry list? This is an organizational approach that creates an infrastructure that supports syndication and mobile interaction in both the eXtension "content home" and "community home." This approach accommodates new CoP members, multiple landing pages, and is conducive to CoP connectivity and engagement.

    This showcase may be a brief 15 minutes, but it shows what a CoP content and community home can look like and how your community of practice may benefit.

    At 9:15am to 10:00am, Saturday 11th June

  • 15-Minute Showcase Sessions #2

    by Rebecca Noran, Steven L. Miller and Anne Mims Adrian

    Playfulness at Play on Social Media Sites

    Results of a thesis study of a convenience sample of 200 University of Wyoming students show students higher in playfulness, as determined by the Adult Playfulness Scale, attended to social media sites (Facebook, MySpace, Twitter) significantly longer than those lower in playfulness. There is no significant difference in playfulness in women and men; however, there were differences in the factors of playfulness. A study of the principal factors determined by the scale showed males had significantly higher playfulness levels in the Relaxed factor (Relaxed, Calm, Easy) while women had significantly higher playfulness levels in Emotional (Emotional, Predictable). Women higher in playfulness levels were on social media sites longer than all others. The gendered differences in the factors could affect how marketing efforts on social media sites are designed and how messages could be framed toward males and females.
    ==
    Quora

    Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The goal is to have each question page become the best possible resource for someone who wants to know about the question.

    I will demonstrate this online site, and give examples why Extension professionals may need to consider this application.
    ==
    What’s Next for the Web?
    Get inspired by trends and developments where communications and technology meet, and how they might apply to extension. Imagine a future where we provide new approaches to help people navigate a world of unrelenting information. Will web 3.0 bring a more meaningful experience, become a personal assistant for the masses, bring scientific data to bear in everyday decision-making? Much is possible in a world of augmented reality, convergence of devices and smart appliances, crowd-sourced decision-making, gestural and eye-tracking interfaces, and ubiquitous referencing (RFID and GPS). Will we lead, follow, or be left behind?

    At 9:15am to 10:00am, Saturday 11th June

  • ACE Marketing SIG Meeting

    Opportunity for Marketing SIG to meet and discuss professional development opportunities for 2011-2012.

    At 9:15am to 10:00am, Saturday 11th June

  • Extension's Learning Space

    by Jason Adam Young and Beth Raney

    Cooperative Extension is all about learning... whether it's professional development for ourselves, or helping others to learn. Finding opportunities to learn is one of the challenges! Whether you're looking for new trends in social media, specific subject matter, or just tips for doing your job better, Learn.extension.org is the place. It is a site for sharing professional development that we're providing as well as a place to look for professional development that is upcoming, or archives of events that were recently offered. "Learn" is your place to share, and to learn together in a social way.

    What is learn.extension.org? Who will it help? When can you add professional development activities to Learn? How does it work?

    Join us to learn the basics, and give your ideas of how it can be used to help all of us... all of cooperative extension!

    At 9:15am to 10:00am, Saturday 11th June

  • Open space

    At 9:15am to 10:00am, Saturday 11th June

  • Savory Images and the Quest for New Audiences: Lessons Learned from the Traveling Exhibit

    Savory Images, a collection of photos from the pages of Oregon’s Agricultural Progress magazine, toured Oregon for a year. Featuring the bounty of Oregon agriculture, the exhibit reflected the role Oregon State University’s agricultural research plays in sustaining the state’s rich farming heritage. The 33 images were showcased in a variety of venues from art galleries to shopping malls.

    The experience was a first for OSU Extension and Experiment Station Communications. Learn what we learned—from logistics, cost and promotion to how we went about helping local Extension and Research Stations incorporate the show into their own university outreach efforts.

    At 9:15am to 10:00am, Saturday 11th June

  • The New Open Source Leadership Management Dashboard (LMD) Demonstration

    The LMD, which is a subset of the Research, Education, and Economics Information System (REEIS), is a congressionally mandated system to monitor and evaluate research, education, and extension impacts/outcomes primarily to National Institute of Food and Agriculture (NIFA) Staff and partner institutions. The LMD, originally developed on an Oracle Portal Platform, went into production in June 2007 and recently (2010) began migrating to an open source Ruby-on Rails platform. This Demonstration will center on the new, exciting features of the LMD Open Source, Ruby on Rails Development Platform as well as the NIFA Reporting Portal.

    At 9:15am to 10:00am, Saturday 11th June

    Coverage slide deck

  • Using Interactive Videoconferencing in a Distributed Adult Learning Environment

    by Greg Parmer and Rusty Presley

    This presentation will explain how Auburn University's Adult Education Department and the Alabama Cooperative Extension System (ACES) have partnered to offer graduate school opportunities for ACES employees across the state of Alabama in a fully interactive environment. It will also examine the experience from an educator's, a technologist's, and a student's point of view.

    At 9:15am to 10:00am, Saturday 11th June

  • Advanced Google Analytics

    by Ben MacNeill

    Google Analytics is a great free tool for revealing basic information about the activity on your site. However, there are many advanced features such a event tracking, custom reports, custom variables and advanced segments which can greatly increase your understanding of how visitors are interacting with your site. Come learn about these features

    At 10:45am to 11:30am, Saturday 11th June

  • Creating Successful Working Relationships in a Changing Work Environment

    Talk about an opportunity to communicate!

    As professional communicators, our goal is to best represent our organization. Yet, in today's workplace, we are in our 20s, 30s, 40s, 50s, 60s and, yes, maybe even in our 70s.

    We have different frames of reference; different ideas, values and work ethics. So, how can we work together to bridge the generation gaps? Communicate effectively? Cultivate respectful working relationships? And produce high-quality communications?

    Let's talk. This session will feature a panel discussion about challenges and opportunities in today's workplace, with tips for overcoming barriers. Discussion leader is Nancy Peterson, Kansas State University News Media Services.

    At 10:45am to 11:30am, Saturday 11th June

  • Creating Successful Working Relationships in a Changing Work Environment

    Talk about an opportunity to communicate!

    As professional communicators, our goal is to best represent our organization. Yet, in today's workplace, we are in our 20s, 30s, 40s, 50s, 60s and, yes, maybe even in our 70s.

    We have different frames of reference; different ideas, values and work ethics. So, how can we work together to bridge the generation gaps? Communicate effectively? Cultivate respectful working relationships? And produce high-quality communications?

    Let's talk. This session will feature a panel discussion about challenges and opportunities in today's workplace, with tips for overcoming barriers. Discussion leader is Nancy Peterson, Kansas State University News Media Services.

    At 10:45am to 11:30am, Saturday 11th June

  • Driving Content to a Mobile Platform: Are We Killing The Internet In The Process?

    by Chris LaBelle

    From reading the Horizon Report to just looking in your pocket, it is clear we need to move our courses and learning modules to mobile access to remain competitive and available to our learner audiences. What is unclear is the impact of a significant move to proprietary applications (such as iPhone or Droid apps.). All our learners expect is easy access, but few recognize the difference between “free” proprietary applications and well-designed Web and browser-based access. Nor do many of them recognize the difference between the Web as an access tool and the Internet as a transport. That does not mean that those of us producing learning apps should not take into account the longer term impact of which direction we choose. The controversy rages about the true impact of proprietary apps compared to all the other functions for which the Internet provides transport. This presentation will discuss the overall issue of proprietary app impact on possible long-term Internet viability, the production issues inherent in developing proprietary apps versus browser-available apps for learning modules, and closes with as set of options for learners and developers to consider.

    At 10:45am to 11:30am, Saturday 11th June

    Coverage video

  • Extending the University’s Public Issues Education Efforts through Partnerships

    Since the implementation of the Center for Public Issues Education in Agriculture and Natural Resources (PIE Center), the department of Agricultural Education and Communication at the University of Florida has been building strong relationships with research partners. One of the main goals of the PIE Center is to develop sound science and innovative education programs for targeted audiences in order to bridge the green divide and sustain the agricultural industry. The partnerships formed through the PIE Center have successfully allowed for progress toward obtaining this goal. The purpose of this workshop would be to share with others how to build strategic partnerships that benefit academic research agenda’s as well as commodity organizations. The workshop would start with a 15 minute introduction followed by 20 minutes of strategic recommendations to build successful partnerships. The last 10 minutes will be reserved for discussion and questions. Specifically the workshop will allow participants to identify potential partnerships for their institutions; understand how to appeal to research partners; develop a need for research valued by partners and commodity organizations; and understand commitment and punctuality needed by research partners. This workshop would be ideal for researchers seeking to put their research to use beyond the University.

    At 10:45am to 11:30am, Saturday 11th June

  • Media Relations SIG Meeting

    by SandiSue

    This will be a meeting time to discuss business of the Media Relations SIG.

    At 10:45am to 11:30am, Saturday 11th June

  • Social Media Monitoring

    by Anne Mims Adrian and Terry Meisenbach

    In this session, we will demonstrate how we used a monitoring tool to track social media media trends on priority topics for the Military Families CoP. We will describe topics and searches we create. We all discuss what we learned from this monitoring and how our findings help direct our social media and marketing approaches.

    At 10:45am to 11:30am, Saturday 11th June

    Coverage slide deck

  • Sustainable Publishing on a Shoestring Budget

    Budgets continue to shrink, but the demand for services continues to increase. The EDIS website (http://edis.ifas.ufl.edu) is a comprehensive, single-source repository of all current UF/IFAS numbered peer-reviewed publications. UF/IFAS academic departments develop and maintain a collection of publications available for universal free distribution on the World Wide Web and through the Florida Cooperative Extension Service County Offices and Research and Education Centers statewide. Each year, visitors to the EDIS website access one of over 7,000 publication titles more than 24 million times. A streamlined publication process, universal Web access, and print as needed services not only reduce the cost but also expand the impact of UF/IFAS publications, which are reviewed every three years. Discover the basics for using metadata in a digital publishing workflow, building effective partnerships with university libraries for archival purposes, and more. Plus, learn how we do it all from a hayloft!

    At 10:45am to 11:30am, Saturday 11th June

  • The class was all a-Twitter: Using new media to facilitate classroom interactions

    Finding innovative ways to implement new media into undergraduate and graduate courses can encourage interaction among students and increase students’ engagement in coursework. Encouraging students to become familiar with new media platforms in a professional environment also helps to better prepare them as representatives of agriculture—online and in person—and provides a foundation for relationships with agriculture professionals around the world. Access to course materials, particularly those created by students, can increase professionals’ awareness of course content and encourages professionals to provide informal feedback to students. In this session, instructors from Texas A&M University and West Texas A&M University will share innovative uses of new media, such as conducting class sessions via streaming Twitter conversations and creating a class blog as a portfolio of feature stories. Professionals, faculty, and graduate students are invited to contribute their experiences with and ideas for incorporating new media in agricultural communications courses, with a particular emphasis on building relationships among students and professionals. The advantages and disadvantages of new media assignments also will be discussed.

    At 10:45am to 11:30am, Saturday 11th June

  • Bill Murphy Keynote Luncheon - Anya Kamenetz

    by Anya Kamenetz

    Anya Kamenetz brings an entirely unexpected perspective on the future of knowledge, talent, and innovation. She delivers companies core insights into change, innovation, technology, and talent.

    Kamenetz was one of the youngest ever columnists for the Village Voice, where she earned a Pulitzer prize nomination for her reporting on the economic challenges facing Generation Next. The series later became a highly regarded book entitled Generation Debt: The New Economics of Being Young. Written when she was just 24, Generation Debt (Riverhead Books, 2006), drew national media attention and passionate online debate with its argument that young people are facing unique and unprecedented economic challenges.

    Her new book, DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, (Chelsea Green, 2010) tells the story of how technology is disrupting one of the most tradition-bound industries in the country--no industry is safe. It’s an important book about talent, human capital, and how our institutions must evolve to meet the challenges of the next century.

    She is a sought-after media expert regularly appearing on major news networks including CBS, ABC, CNN, MSNBC, FOX News, CNBC, and NPR. Currently, she covers the future of business, including sustainability and social entrepreneurship, as a writer for Fast Company magazine

    At 11:45am to 1:15pm, Saturday 11th June

    Coverage link

  • 1,000 Extension Publications. One Editor. (Part II)

    by Amanda Swennes

    This session will be a follow-up to last year's "1,000 Extension Publications. One Editor." session. I’ll share the lessons I learned from my first three years as a new publications editor responsible for keeping nearly 1,000 Extension publications up and running while rebuilding connections with a wary faculty and administration. I’ll also share ideas for ways to streamline your pubs process and keep clientele happy, even with a small staff and tight budget.

    At 1:30pm to 2:15pm, Saturday 11th June

  • Back to the Future:Lessons Learned from Utilizing Mobile Technology Centers

    George Washington Carver firmly believed in taking the knowledge out of the school structure and delivering it to the people in a way that they could understand and apply it. In fact, that is what the foundation of Extension is about.
    Carver may have founded the “Jesup Wagon” but he ain’t ever seen nothing like this. See how Fort Valley State University and Tennessee State University have modernized the “Jesup Wagon” and have taken the knowledge out of the schools to the communities utilizing Mobile Information Technology Centers.
    Participants will learn about the history of the Universities Technology Centers and what worked and what didn’t. Participants will also learn how these Centers have opened up doors to other state and local partners and built up the image of the Cooperative Extension Program.

    At 1:30pm to 2:15pm, Saturday 11th June

  • Challenges in evaluating social media

    by Anne Mims Adrian and Craig Wood

    Social media (YouTube, Facebook, Twitter, etc.) can be used to engage and communicate with Extension clientele in new digital ways. And in many ways, they are a means to an end, and not the end in and of itself. Social media allow Extension educators a way to connect with clients, determine their needs, determine the best ways to provide educational materials in a digital environment, and evaluate educational materials. From an evaluation perspective, the success of a social media campaign is determined more from an engagement perspective than from an outcomes perspective. In this session, several online applications and approaches that can be used to determine social media engagement success, and the challenges we face in using them, will be presented and discussed.

    At 1:30pm to 2:15pm, Saturday 11th June

  • Computer Support and Road Warriors Roundtable

    A round table discussion by the people who do desktop/server support and those who travel long distances to reach the desktops they support.

    Discussion will be about common problems, solutions, tools, software, and anything else that is useful for support of computers.

    At 1:30pm to 2:15pm, Saturday 11th June