Ensure Online Relevancy: Integrating Writing for the Web & the Social Web

A session at ACE / NETC version 2.011

Sunday 12th June, 2011

10:45am to 11:30am (MST)

Today’s online learning is more then a static website. Engaging with your audience through mainstream social networks is not only a way to promote and drive customers to content but is the way to create true learning communities and ensure relevancy in the online marketplace. Additionally, translating research-based information into web based searchable content can be challenging for the traditionally trained research/extension professional. Explore with us how to standardize the transformation of content to become more effective promoting content discussion on materials with short, concise snippets of information supplemented with pictures, videos, and related websites including links to related social media outlets such as YouTube, Facebook and Twitter. Action items to improve impact include linkages to relevant topics on other websites or social media, keeping items current, search engine optimization strategies, changes in formatting and writing style to increase overall readability, a clear call to action, the incorporation of items that fill a unique need, and the active dialogue with customers around the content provided.

About the speakers

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Craig Wood

Information consumer, University Faculty member, Cooperative Extension Professional, Horse Enthusiast bio from Twitter

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I like design and technology in general, funky electronica beats, photography with old cameras, indie music/movies/art, crafty, pretty things and so much more. bio from Twitter

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Ashley Griffin

Content strategist working with virtual teams, leadership development and planning for higher education. Content expertise in horses.

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Time 10:45am11:30am MST

Date Sun 12th June 2011

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