Anatomy of a Web Redesign

A session at ACE / NETC version 2.011

Sunday 12th June, 2011

1:30pm to 2:15pm (MST)

Ever your feel your website has gotten out of control? Unreviewed content, extreme visual variation, outdated web practices (say, a dancing garlic animation), pages on new employees who’ve been there 5 years. You want to fix it, but the idea of embarking on a full-scale web redesign seems as likely as winning the lottery.

To tackle this challenge so many organizations face, University of Minnesota Extension embarked on a program website pilot project: forming a collaborative central and center web team to create a web development process and the tools to support it, while building four pilot websites to understand what’s needed and doable to make a smart, sustainable site.

Join us as we cover everything from audience understanding; site organization; content review; template development; developing a plan for web evaluation, promotion, and governance; incorporating social media and audience feedback; making cross-unit collaboration work; and designating a program web leader to maintain the investment as we build the pilot sites for Dairy Extension, Master Gardener, Food Safety, and Small Farms.

About the speakers

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Jessica Franken

University of Minnesota

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Rebecca Noran

doodler, dreamer, doer. raised in NJ, raising heck in MN. bio from Twitter

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Time 1:30pm2:15pm MST

Date Sun 12th June 2011

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