Anatomy of a Web Redesign

Ever your feel your website has gotten out of control? Unreviewed content, extreme visual variation, outdated web practices (say, a dancing garlic animation), pages on new employees who’ve been there 5 years. You want to fix it, but the idea of embarking on a full-scale web redesign seems as likely as winning the lottery.

To tackle this challenge so many organizations face, University of Minnesota Extension embarked on a program website pilot project: forming a collaborative central and center web team to create a web development process and the tools to support it, while building four pilot websites to understand what’s needed and doable to make a smart, sustainable site.

Join us as we cover everything from audience understanding; site organization; content review; template development; developing a plan for web evaluation, promotion, and governance; incorporating social media and audience feedback; making cross-unit collaboration work; and designating a program web leader to maintain the investment as we build the pilot sites for Dairy Extension, Master Gardener, Food Safety, and Small Farms.