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AdMonsters OPS: Markets US

A session at AdMonsters OPS: Markets

Thursday 19th May, 2011

9:00am to 7:00pm (EST)

One word describes what's driving the growth of digital advertising. It isn't data. It isn't audience. It's OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.

What to expect at OPS: Markets

Participants in this one-day forum will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

Some conference session topics will include:

  • Realizing the Revenue Potential of Publisher Data
  • Campaign and Inventory Management in a RTB World
  • Working with Third Party Data Providers
  • Retargeting Strategies
  • Brand Safety as a Revenue Generator
  • Measuring Engagement in Real Time
  • Connecting the dots between DSPs and SSPs

Who attends OPS: Markets

Attendance at OPS: Markets is open to anyone who understands the importance of operations and wants to leanr more about how Ad Operations can transform revenue into profit. The day will focus on the exchange of ideas, experiences, best practices, emerging trends in the field, and expert-led sessions covering an array of ad ops technology and marketplace topics. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

Visit us to find out more and register your place!
http://www.admonsters.com/event/...

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When

Time 9:00am7:00pm EST

Date Thu 19th May 2011

Short URL

lanyrd.com/schct

Official event site

www.admonsters.com/event/mk-us-1

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