Sessions at Adobe MAX 2011 on Tuesday 4th October

Your typical medium sized international enterprise will typically outsource to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in-house, an enterprise can communicate their marketing strategies and messages with greater speed to market and more collective creative control. While the initial capital investment may be greater than simply outsourcing, the long-term benefit of having immediate and direct contact with an in-house team will lead to a greater understanding of company culture and values reflected within the framework of your digital properties.

In this 90 minute lab, you'll use Adobe Flash Builder to develop a mobile application from the ground up, compiling it as an Adobe AIR app. Learn how to create and push views, add a tabbed menu interface, and call and manage remote data from a ColdFusion web server. You'll also debug and deploy the final application to your mobile Android device.

Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them.

Explore the issues of moving an established RIA experience from desktop to mobile. Join Joseph Labrecque from the University of Denver as he discusses transitioning the viewing experience for a campus resource from desktop to mobile. This session will examine how to take advantage of new workflow considerations across Adobe toolsets and determine what existing functionality is suitable for mobile applications, investigate device restrictions that can impact the general user experience, and describe how to make users aware of a new mobile application and what to expect.