How to Act Like an Agency within a Company: UX for the Enterprise

A session at Adobe MAX 2011

Tuesday 4th October, 2011

2:30am to 3:30am (PST)

Your typical medium sized international enterprise will typically outsource to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in-house, an enterprise can communicate their marketing strategies and messages with greater speed to market and more collective creative control. While the initial capital investment may be greater than simply outsourcing, the long-term benefit of having immediate and direct contact with an in-house team will lead to a greater understanding of company culture and values reflected within the framework of your digital properties.

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Ian MacDowell

How to Act Like an Agency within a Company: UX for the Enterprise

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When

Time 2:30am3:30am PST

Date Tue 4th October 2011

Short URL

lanyrd.com/shmhk

Official session page

max.adobe.com/…-day/

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