Sessions at ad:tech New York about Search Engine Optimization

Thursday 10th November 2011

• Search Marketing: Cases and Best Practices for Maximizing SEO

  by Jonathon Colman, Lee Odden, Michael DeHaven and Corey Carrillo

  As search marketing evolves along with other new venues, search engine marketers need the latest and most dynamic tools to assess their performance. In this fast-paced discipline, marketers want and need results now, because performance does indeed matter. Join us as we share case studies and best practices for measuring, tracking and grading the performance of paid search advertising campaigns. From managing a campaign to wordsmithing copy, the finest details in search marketing can yield big results. We’ll share what works and doesn’t work.

  • Search Engine Optimization
  • Search Marketing
  • User Experience

  At 11:30am to 12:30pm, Thursday 10th November

  Coverage write-up write-up slide deck