Sessions at Ampersand 2011 about Typographic design theory

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Friday 17th June 2011

  • On Web Typography

    by Jason Santa Maria

    Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.

    At 10:45am to 11:30am, Friday 17th June

    Coverage audio clip