Sessions at An Event Apart DC 2011 about Content Strategy

Monday 24th October 2011

• Content First!

  by Jeffrey Zeldman

  The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.

  • content first
  • Content Strategy
  • Mobile
  • Web Design
  • Web Standards

  At 9:00am to 10:00am, Monday 24th October

  Coverage write-up

Tuesday 25th October 2011

• A Content Strategy Roadmap

  by Kristina Halvorson

  How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens.

  • Content Strategy

  At 3:15pm to 4:15pm, Tuesday 25th October