The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.
by Jeremy Keith
All software is inherently political, reflecting the biases and beliefs of the people behind it. These beliefs can be made explicit through the publication of design principles: pragmatic rules of thumb that underpin a shared endeavour. Find out how important good design principles are to any project, whether it’s a website, a framework, or the World Wide Web itself.
by Andy Budd
Every day we make thousands of small decisions. We like to think that these decisions are conscious and rational. However, the latest advances in cognitive psychology, behavioral economics and neuroscience show that this is often not the case. In this session Andy will look at some of the most common “cognitive biases” and how concepts of trust, reciprocity, social proof and liking are used by sales people and marketers around the world to persuade people to do their bidding. Using examples ranging from architecture to menu design, Andy will show how these time honored techniques can be employed on the web. The result is not only a site that looks good and is free of usability errors, it’s a site that’s designed around the way we think and optimized for the maximum return on investment to know to become a master in online persuasion.
Mobile dances to a different beat. Learn how to transition what you know about designing for the Web to Mobile and pick up a bunch of new moves along the way that’ll help you rock the mobile Web.
For years, we’ve been telling designers: the web is not print. You can’t have pixel-perfect layouts. You can’t determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will “live” on a web page? Why do we give in when they demand a WYSIWYG text editor that works “just like Microsoft Word”? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won’t work for mobile. As our design and development processes evolve, our content workflow has to keep up.
There’s been a lot of great discussion about responsive web design: merging media queries and flexible, grid-based layouts to create more adaptive, universal designs. But how does a responsive approach affect our design workflow? And when is responsive design right for your project? We’ll look at sites and strategies to try and answer these questions, and learn to become more responsive designers.
Off in a mostly unregarded corner of the CSS modularization effort, the Flexible Box (a.k.a. Flexbox) module has quietly charted a course into three of the four major browser rendering engines. In this practical, real-world session, Eric will take a tour of the surprising features and robustness of Flexbox and consider its place in our toolbox as well as ways to use it now without leaving older browsers grasping at shards.
by Whitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
When you’re working for the man, it’s hard to find time to make something fun for yourself. You’ve got ideas swimming around in your head for your next website or app, but translating abstract thoughts into a usable, successful interface is no easy task. Should you wireframe, prototype, or both? How do you know if your idea is even worth building? Aarron will share practical advice from the interface design school of hard knocks that will help you make your ideas a reality.
by Andy Clarke
Animation on the web has traditionally been low-fidelity and shares much common ground with the work of early animators. Web animations have always been the domain of Flash because equivalents couldn’t easily be created using open standards. That is until now, with ever increasing support for CSS3 Animations. Learn about the latest CSS animation techniques and how to create effective, accessible fallbacks for all browsers, including those with limited capabilities.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens.
Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site. Yet, what do we really know about them? If you create great links, your users easily find everything they need on your site. If you do a poor job, your users will find your site impossible or frustrating. We never discuss what truly makes a good link good. Until now. Jared will show you the latest thinking behind the art and science of making great links. Join him for this entertaining and amusing look at the secret lives of our site’s links.
We’ll have a special section on mobile accessibility considerations to make this truly A Day Apart.
* See how modern technology fits in with our traditional view of accessibility.
Understand the impact of assistive technology and browser support on the solutions we build.
24th–26th October 2011