Wednesday 9th November, 2011
3:40pm to 4:00pm
Apache Community has developed great software used my millions of users around the world, including large corporations like Google, Facebook, Yahoo!, and NHN. But what we all know is most of the times software, including Apache products, is developed with English speaking market in mind. And I can suppose that this is the reason why Google has not been able to conquer Korean search market where Naver.com (NHN's web portal) is the engine of choice and Google accounts for only 5% of the market, or Russia where Google also takes a back seat, with Yandex being the search engine of choice for all demographics. China with its monopolistic Baidu, and Yahoo being the engine of choice in Japan. Is not it too suspicious?
The thing is Google does poor analysis of texts for languages with characters other than Latin. At this FFT I will explain how NHN (Korea's leading search engine provider) managed to customize Apache Lucene to country's unique language and adopted it in its vast servers. I will also explain why Apache Lucene was chosen over Sphinx or even Solr. Most importantly I will point out the background facts of Asian market, how to better deal with this group of users, their preferences and behavior, so that the FFT attendees could learn more about this market from industry leaders and prepare themselves to create better and widely successful software products.
a CUBRID open source RDBMS Project Manager at NHN, Korea’s #1 IT services provider. Interested in open source sofware, database
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