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Consumers are overwhelmed with jillions of applications offered by the iTunes App Store and Android Market. Creators are watching their apps disappear in the crowd. How can a company get users’ attention? Personalization, social media analysis, and semantic search are proving to be some of the best solutions. This session explores the most effective ways of solving discovery problems, from partnering with brands and advertising to leveraging social and search.
by Brian Long
According to a 2010 study by Harris Interactive, an overwhelming amount of U.S. adults (even affluent ones) have a distinct preference for free apps. Attend this presentation and learn how developers for popular apps like TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store.
26th–27th October 2011