Add an eventSessions at App Developers Conference about Mobile Apps
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- Topic: Mobile Apps
Wednesday 26th October 2011
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Latest Market Research and Trends: Mobile, Apps and More
by Michael Cai, Yannis Dosios, David Gill and Josh Martin
We all know that mobile is not going anywhere – it will end up being larger than the PC and Internet era’s combined – but what are the trends that are driving development today and into the next year. This panel examines some of the most promising emerging trends in platform development and will point developers to where they should focus going forward. Look for insight on mobile, tablets, connected cars, smart TVs and more.
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Monetization Revenue Models: Premium, Free or In-App
by Arjun Sethi, Eros Resmini, Mihir Shah, Jeff Tennery and Rebecca Weeks
There used to be two main options for making money with mobile apps: free and ad-supported, or premium. But in-app purchasing gives developers a blended strategy. They can attract users with a free-to-play version of the app, then convince them to add functionality once they’re connected. This panel will cover the pros and cons of various revenue models, including some of the key challenges in implementing the in-app purchase model.
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Hey – It’s Only Me and My App Here
by Assaf Benjamin and Walter Luh
How to best monetize your own app(s), when using big platforms. Monetization 101 case studies by inneractive and Corona SDK.
Thursday 27th October 2011
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Walmart – Web vs. Apps
by Dion Almaer and Ben Galbraith
Today’s browsers sport amazing capabilities, truly graduating from markup renderers to sophisticated app run-times. We’re sure to see some amazing new web applications just over the horizon that take advantage of these new capabilities. At the same time, the mobile ecosystem is white hot and we’re seeing a range of start-ups pursue an “app-only” strategy. What relationship do mobile “apps” have with the web and how will these two communities co-exist into the future? Also, how do developers target all of these different platforms? Which should they embrace and which should they ignore? Join Ben and Dion as they explore these issues.
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From the Trenches: Lessons in Creating Social Applications
by Jeannie Yang
With the proliferation of smartphones and tablets, people are taking their everyday lives portable, creating their own unique mobile lifestyle. In turn, people are searching for new ways to connect while using their mobile device as a means for creative expression.
During this presentation, Jeannie Yang, the vice president of product alchemy at Smule, will discuss Smule’s product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.
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Lessons Learned: What Makes an Engaging Entertainment App by Rovi
by Neel Ketkar
Compelling content is just one aspect of a successful entertainment application. Learn how developers are using metadata, recommendations, and social features to create highly engaging entertainment apps.
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Navigating the Legal Maze: Issues for App Developers
by James Gatto
Before bringing an app to market, entrepreneurs and companies must often clear a number of legal hurdles. These include defining ownership rights (particularly if freelancers or open source code are used), protecting your IP, and observing the rules of app stores and other distribution points. This session will guide you through the legal challenges developers typically face.
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A Venture Capital Perspective: True Cost of Building an App and App Company
by Robert Abbott, Christine Herron, Jay Jamison and Mark Wallace
This one’s all about the funding, folks. As an entrepreneur and developer how much should you budget for developing your app, marketing it, monetizing it, etc? This number is critical to venture capitalists and your fundraising strategy. What do VC’s look for at each stage of the mobile investment process? Since apps have been around for a couple years now, it is not all about early stage investing. This panel of venture capitalists will share what they look for at each investment stage. Be sure you’re company has not only the best chance for raising money but the best opportunity for ultimate success. The panel will share their insight on user acquisition, engagement, monetization, and more.
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Revenue Opportunities In Building Apps for the Enterprise: Cha Ching
by Gaurav Khandelwal, Alan Knitowski, Richard Pulliam and Raj Singh
The Enterprise has largely been ignored by the new app development world. That is changing. Find out how you can take advantage of the huge opportunities and real revenue that the enterprise world offers.
App Developers Conference
United States United States, Santa Clara
26th–27th October 2011