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Sessions at App Developers Conference about Mobile Apps

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Wednesday 26th October 2011

Thursday 27th October 2011

  • Walmart – Web vs. Apps

    by Dion Almaer and Ben Galbraith

    Today’s browsers sport amazing capabilities, truly graduating from markup renderers to sophisticated app run-times. We’re sure to see some amazing new web applications just over the horizon that take advantage of these new capabilities. At the same time, the mobile ecosystem is white hot and we’re seeing a range of start-ups pursue an “app-only” strategy. What relationship do mobile “apps” have with the web and how will these two communities co-exist into the future? Also, how do developers target all of these different platforms? Which should they embrace and which should they ignore? Join Ben and Dion as they explore these issues.

    At 9:30am to 10:30am, Thursday 27th October

  • From the Trenches: Lessons in Creating Social Applications

    by Jeannie Yang

    With the proliferation of smartphones and tablets, people are taking their everyday lives portable, creating their own unique mobile lifestyle. In turn, people are searching for new ways to connect while using their mobile device as a means for creative expression.

    During this presentation, Jeannie Yang, the vice president of product alchemy at Smule, will discuss Smule’s product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.

    At 11:00am to 11:30am, Thursday 27th October

  • Lessons Learned: What Makes an Engaging Entertainment App by Rovi

    by Neel Ketkar

    Compelling content is just one aspect of a successful entertainment application. Learn how developers are using metadata, recommendations, and social features to create highly engaging entertainment apps.

    At 11:30am to 12:00pm, Thursday 27th October

  • Navigating the Legal Maze: Issues for App Developers

    by James Gatto

    Before bringing an app to market, entrepreneurs and companies must often clear a number of legal hurdles. These include defining ownership rights (particularly if freelancers or open source code are used), protecting your IP, and observing the rules of app stores and other distribution points. This session will guide you through the legal challenges developers typically face.

    At 1:00pm to 2:00pm, Thursday 27th October

  • A Venture Capital Perspective: True Cost of Building an App and App Company

    by Robert Abbott, Jay Jamison, Christine Herron and Mark Wallace

    This one’s all about the funding, folks. As an entrepreneur and developer how much should you budget for developing your app, marketing it, monetizing it, etc? This number is critical to venture capitalists and your fundraising strategy. What do VC’s look for at each stage of the mobile investment process? Since apps have been around for a couple years now, it is not all about early stage investing. This panel of venture capitalists will share what they look for at each investment stage. Be sure you’re company has not only the best chance for raising money but the best opportunity for ultimate success. The panel will share their insight on user acquisition, engagement, monetization, and more.

    At 2:30pm to 3:30pm, Thursday 27th October

  • Revenue Opportunities In Building Apps for the Enterprise: Cha Ching

    by Raj Singh, Gaurav Khandelwal, Richard Pulliam and Alan Knitowski

    The Enterprise has largely been ignored by the new app development world. That is changing. Find out how you can take advantage of the huge opportunities and real revenue that the enterprise world offers.

    At 2:30pm to 3:30pm, Thursday 27th October