App Developers Conference schedule

Wednesday 26th October 2011

  • ESPN’s Multi-Screen Strategy

    by John Kosner

    Sports is the world’s most valuable content genre and few companies are as well situated or as aggressive in serving sports fans as ESPN. In fact, serving sports fans is the sole mission of the company. John Kosner, ESPN’s Digital leader since 2003, will discuss how ESPN creates content for multiple screens, works with advertisers and distributors, and strives to engage, excite and surprise ESPN’s audience. Come learn how one of the worlds largest media brands is connecting with consumers with apps across tablets, phones and mobile devices.

    At 9:30am to 10:00am, Wednesday 26th October

  • The Pandora App Universe, How We Got Here, How We’ll Grow

    by Christopher Martin

    Chris Martin, Vice President of Engineering at Pandora, will address how the internet radio company has successfully implemented technical integrations into more than 200 consumer products, including televisions, tablets, phones, cars…even refrigerators…and more. One of our goals at Pandora is to make personalized radio available anytime, anywhere. Whether our listeners want to turn on Pandora in their cars, living rooms, or on-the-go with mobile devices, apps help bring personalized radio to our listeners. Our engineers excel at a variety of coding languages and platforms.

    Chris oversees a team of more than 50 people who are tackling a range of engineering projects, from perfecting playlists to in-car development to advertising integration.

    At 10:00am to 10:30am, Wednesday 26th October

  • Brand Download – MGA Entertainment

    by Richard Saito

    Richard Saito, Head of Digital Marketing, will outline MGA’s mobile plans and priorities for 2012 and beyond in this intimate and informative session. LaLaLoopsy, Little Tikes, Bratz —this is a unique opportunity to find out what’s next app-wise for these bestselling toy brands…and to connect with one of the chief decision-makers behind these projects. Join family products company MGA as they talk candidly about their 2012 app strategies and partnership needs. Brand Downloads provide critical intel that could bring lucrative work into your studio. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.

    At 11:00am to 12:00pm, Wednesday 26th October

  • Building a 10 Foot UI: Dealing With Platform Diversity

    by Lee Andron, Gabor Vida, Thor Muller and Zigurd Mednieks

    Application and platform developers have a tricky job building applications that work on 8″ tablets, 20″ monitors and 60″ TV’s. Sometimes one UI works for all platforms. Sometimes each requires a different UI. How do you know whether you’ll need one UI or several? At what stage in development do you make that decision? And while we’re at it, what tools are available to make an app work well at 60″? These and other questions will be answered during this session.

    At 11:00am to 12:00pm, Wednesday 26th October

  • Latest Market Research and Trends: Mobile, Apps and More

    by Josh Martin, Michael Cai, Yannis Dosios and David Gill

    We all know that mobile is not going anywhere – it will end up being larger than the PC and Internet era’s combined – but what are the trends that are driving development today and into the next year. This panel examines some of the most promising emerging trends in platform development and will point developers to where they should focus going forward. Look for insight on mobile, tablets, connected cars, smart TVs and more.

    At 11:00am to 12:00pm, Wednesday 26th October

  • Monetization Revenue Models: Premium, Free or In-App

    by Eros Resmini, Mihir Shah, Rebecca Weeks, Jeff Tennery and Arjun Sethi

    There used to be two main options for making money with mobile apps: free and ad-supported, or premium. But in-app purchasing gives developers a blended strategy. They can attract users with a free-to-play version of the app, then convince them to add functionality once they’re connected. This panel will cover the pros and cons of various revenue models, including some of the key challenges in implementing the in-app purchase model.

    At 11:00am to 12:00pm, Wednesday 26th October

  • Brand Download – PBS

    by Jennifer Wells

    Listen in as the public broadcaster in control of America’s largest classroom talks about how it plans to educate and entertain the nation’s kids in the mobile space. They’ve got a lot of brands and a lot of app projects lined up—find out how you can get on-board. This session is produced in partnership with Kidscreen, the leading international trade publication serving the informational needs and interests of kids entertainment professionals.

    At 1:00pm to 2:00pm, Wednesday 26th October

  • Emerging Platforms: View From the Top

    by Delyn Simons, Rob Passaro, Ted Patrick and Russ Schafer

    Emerging platforms such as IPTV, and connected car platforms are emerging rapidly. Ford Sync already lets users install apps with a vehicle-powered wifi hotspot. This session will explore these emerging platforms and how they impact developers.

    At 1:00pm to 2:00pm, Wednesday 26th October

  • HTML5: Value Beyond the Buzz

    by Michael Agustin, Daniel Egan, Lisa Whelan, Jiri Kupiainen and Jamie Hall

    HTML5 faces several hurdles to broad industry adoption. Among them, lack of pervasive internet connectivity, data caps on wireless plans, and discovery challenges for HTML5 apps. In this session we’ll discuss these challenges to help developers explore the advantages and risks of HTML5 over native apps.

    At 1:00pm to 2:00pm, Wednesday 26th October

  • Optimum Teams and Optional Processes for App Development

    by Vasily Salomatov, Ken Tabor, Tarun Nimmagadda, Chris Ulm and Shehryar Khan

    Developers have multiple mobile platforms to contend with, forcing them to understand methods for developing on each platform. Which teams are efficient in that process? What processes promote rapid production? Do you need separate teams for different platforms? What are the implications of knowledge-sharing? What does it really mean to have an efficient process for launching mobile apps? And how can you test your apps on hundreds of different devices and 10+ different operating systems? These questions and more will be answered in this session.

    At 1:00pm to 2:00pm, Wednesday 26th October

  • Decisions, Decisions: Using Usage Metrics to Pick Your Platforms

    by Ty Amell, Sam Abadir, Karim Varela, Sy Choudhury and Martin Tannerfors

    Developers are faced with an increasing number of platforms, each with their own potential. The choice becomes even more complicated as each platform may offer multiple form factors to include smartphones, tablets and televisions. This session will help you determine your production strategy by highlighting the usage metrics of consumers on the most popular mobile platforms today.

    At 2:30pm to 3:30pm, Wednesday 26th October

  • Smart TV: Learning from Smart Phone Successes

    by Russ Schafer, Paul Nowosad, Alan Queen, Shawn Shen and Michael Ludden

    First the phones got Smart, from simple voice devices to multi-purpose, interactive content platforms. Now comes the Smart TV revolution which promises similar financial and content distribution benefits. How will the landscape and expectations of what is possible change when TVs become ‘connected’? What are the approaches different manufacturers have taken; what features are included; and what are the marketplace realities? How many people have smart TVs; how many actually use them; and what opportunities are there for developers?

    At 2:30pm to 3:30pm, Wednesday 26th October

  • Target Talk: Exploring the Stages of Digital Kid Life

    by Donna Friedman Meir

    In this relaxed and interactive presentation, the skilled team at Insight Research Group will take you on a deep-dive into the developmental, social and cultural drivers that influence the media habits of kids at ages four, seven and 11. Fully understanding your user is the first step towards developing great apps for them, so don’t miss this chance to get to know kids better.

    At 2:30pm to 3:30pm, Wednesday 26th October

  • The Discovery Dilemma: Themes and Trends

    by Chris Dury, Cathy Edwards, Ouriel Ohayon, Scott Blanksteen and Adam Boyden

    Consumers are overwhelmed with jillions of applications offered by the iTunes App Store and Android Market. Creators are watching their apps disappear in the crowd. How can a company get users’ attention? Personalization, social media analysis, and semantic search are proving to be some of the best solutions. This session explores the most effective ways of solving discovery problems, from partnering with brands and advertising to leveraging social and search.

    At 2:30pm to 3:30pm, Wednesday 26th October

  • How to Keep Your App Free and Increase Downloads

    by Brian Long

    According to a 2010 study by Harris Interactive, an overwhelming amount of U.S. adults (even affluent ones) have a distinct preference for free apps. Attend this presentation and learn how developers for popular apps like TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store.

    At 3:45pm to 4:15pm, Wednesday 26th October

  • Navigation as a Platform

    by Laura DellaTorre and Shannph Wong

    Voice guided navigation, maps and location-based services have become some of the most popular applications on mobile devices. As this proliferation continues, it becomes imperative that a premium maps and navigation experience is available ubiquitously. TeleNav’s presentation will illustrate how App Developers can leverage new technologies by demonstrating TeleNav’s groundbreaking Navigation SDK and platform. The company will present how they became an industry leader and now allow developers to incorporate their turn-by-turn navigation through the use of integrations, such as HTML5.

    At 3:45pm to 4:45pm, Wednesday 26th October

  • State of the Game Apps

    by Matthew Ricchetti, Dan Ferguson, Rob Oshima and Minard Hamilton

    Games have been a driving force of the app business since the beginning. This panel of experts will address the current top trends, discussing the major platforms as well as where things are headed in the distant and not so distant future. Are HTML5 games the holy grail? How does Android stack up to iOS? What about the iPad vs. other tablets and the iPad verses other iOS devices. By the way, there’s always Microsoft Windows Phone and WebOS too, you know. This session gives you the the expert view from leading game companies themselves.

    At 3:45pm to 4:45pm, Wednesday 26th October

  • Hey – It’s Only Me and My App Here

    by Assaf Benjamin and Walter Luh

    How to best monetize your own app(s), when using big platforms. Monetization 101 case studies by inneractive and Corona SDK.

    At 4:15pm to 4:45pm, Wednesday 26th October

Thursday 27th October 2011

  • Walmart – Web vs. Apps

    by Dion Almaer and Ben Galbraith

    Today’s browsers sport amazing capabilities, truly graduating from markup renderers to sophisticated app run-times. We’re sure to see some amazing new web applications just over the horizon that take advantage of these new capabilities. At the same time, the mobile ecosystem is white hot and we’re seeing a range of start-ups pursue an “app-only” strategy. What relationship do mobile “apps” have with the web and how will these two communities co-exist into the future? Also, how do developers target all of these different platforms? Which should they embrace and which should they ignore? Join Ben and Dion as they explore these issues.

    At 9:30am to 10:30am, Thursday 27th October

  • From the Trenches: Lessons in Creating Social Applications

    by Jeannie Yang

    With the proliferation of smartphones and tablets, people are taking their everyday lives portable, creating their own unique mobile lifestyle. In turn, people are searching for new ways to connect while using their mobile device as a means for creative expression.

    During this presentation, Jeannie Yang, the vice president of product alchemy at Smule, will discuss Smule’s product development process as well as creating and designing a successful social application that fosters organic connections and communities from UI to launch. Smule is the creator of the popular I Am T-Pain, Magic Piano, Magic Fiddle, Ocarina and Glee Karaoke apps. The company’s apps not only enable music creation but allow users to showcase their talent on a world stage and connect anonymously with other musical mavens from around the globe.

    At 11:00am to 11:30am, Thursday 27th October

  • NFC (Near-Field Communications): How Is It Going To Change Mobile

    by Edwin Aoki, Dan Preston, Wade Roush and Matt Weathers

    PayPal has announced mobile plans that include newly acquired assets like Milo.com, Where Inc, and Zong. In May Google announced Google Wallet, its new mobile-payment system based on near field communications. And RIM released its BlackBerry Java SDK v7.0 into beta, which, among other things, allows mobile developers to build NFC applications for the BlackBerry 7 OS. In other words, people can now use cell phones to shop and buy. In the future individual products on store shelves will have tiny NFC enabled labels with product information, advertising, coupons or offers. Come learn about the new trends and technologies, what it means, and how to develop with it in mind.

    At 11:00am to 12:00pm, Thursday 27th October

  • Understanding Your Audience: Giving Users What They Want

    by Keith O’Neill, Tyson Daugherty, Rodney Gibbs and Nicole Lazzaro

    More than half of all smartphone owners played games and racked up about 8 hours of play time each month in the second quarter this year, according to a new report from Nielsen. However, did you know that BlackBerry users prefer communication tools to games? How about that Android users don’t like paying for content? Developers who understand the nuance of each platform can reach the widest possible audience without wasting time on applications that may miss the mark. Find out what users want and discover methods for understanding users better.

    At 11:00am to 12:00pm, Thursday 27th October

  • Lessons Learned: What Makes an Engaging Entertainment App by Rovi

    by Neel Ketkar

    Compelling content is just one aspect of a successful entertainment application. Learn how developers are using metadata, recommendations, and social features to create highly engaging entertainment apps.

    At 11:30am to 12:00pm, Thursday 27th October

  • Navigating the Legal Maze: Issues for App Developers

    by James Gatto

    Before bringing an app to market, entrepreneurs and companies must often clear a number of legal hurdles. These include defining ownership rights (particularly if freelancers or open source code are used), protecting your IP, and observing the rules of app stores and other distribution points. This session will guide you through the legal challenges developers typically face.

    At 1:00pm to 2:00pm, Thursday 27th October

  • Smart Gamification and Social Loyalty for Apps

    by Tim Piatenko, Roman Scharf, Steve Sims and Chris Hansen

    After the dramatic growth of social games such as FarmVille, the next big step has been to add game mechanics and social mechanics to apps that are not games. Content, badges, points, levels, awards, status and other techniques help transform apps into rewarding, interactive experiences. Learn about tools and techniques for gamifying your apps and increasing revenue and retention from leaders in app development across Facebook, mobile and connected devices.

    At 1:00pm to 2:00pm, Thursday 27th October

  • Vrroom Vrroom: Developing for Connected Cars

    by Douglas Landaeta, Anthony Ha, Rob Passaro and David Frerichs

    BMW, Nissan, Toyota and others have announced connected car platforms. This session will give you the insight as to: how to develop with the connected car, consumer behavior in connected autos and where these platforms are going. Areas to be covered include opportunities and monetization issues, automotive apps stores and connected car/smartphone integration.

    At 1:00pm to 2:00pm, Thursday 27th October

  • A Venture Capital Perspective: True Cost of Building an App and App Company

    by Robert Abbott, Jay Jamison, Christine Herron and Mark Wallace

    This one’s all about the funding, folks. As an entrepreneur and developer how much should you budget for developing your app, marketing it, monetizing it, etc? This number is critical to venture capitalists and your fundraising strategy. What do VC’s look for at each stage of the mobile investment process? Since apps have been around for a couple years now, it is not all about early stage investing. This panel of venture capitalists will share what they look for at each investment stage. Be sure you’re company has not only the best chance for raising money but the best opportunity for ultimate success. The panel will share their insight on user acquisition, engagement, monetization, and more.

    At 2:30pm to 3:30pm, Thursday 27th October

  • Revenue Opportunities In Building Apps for the Enterprise: Cha Ching

    by Raj Singh, Gaurav Khandelwal, Richard Pulliam and Alan Knitowski

    The Enterprise has largely been ignored by the new app development world. That is changing. Find out how you can take advantage of the huge opportunities and real revenue that the enterprise world offers.

    At 2:30pm to 3:30pm, Thursday 27th October

  • Supporting an API Platform Across Many Devices

    by Nolan Wright, Daniel Jacobson, Gregory Brail, John Musser and Andy Raskin

    This session covers the development and support associated with providing an API platform that can be used across devices from smartphones and tablets to TVs and cars. You don’t want your app having communication issues with other apps, and you don’t want your users to leave because they can’t access your service from their favorite devices, so you need an API. However, one size does not fit all – each class of device has different needs from an API. This session will give you some key “do’s” and “dont’s” about developing an API to successfully drive your apps and services across the full spectrum of connected devices.

    At 2:30pm to 3:30pm, Thursday 27th October

    Coverage slide deck

  • Getting Attention: Advertising Across Platforms

    by Daniel Cheng, Lauren Bigelow, Terence Eden and Chas Edwards

    Advertising on several platforms presents a variety of challenges. In this session, we’ll cover some high level tips on how to build and manage software that lets you scale your advertising approach across your platform.

    At 3:45pm to 4:45pm, Thursday 27th October