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Monetization Revenue Models: Premium, Free or In-App

A session at App Developers Conference

  • Mihir Shah
  • Rebecca Weeks

Wednesday 26th October, 2011

11:00am to 12:00pm (PST)

There used to be two main options for making money with mobile apps: free and ad-supported, or premium. But in-app purchasing gives developers a blended strategy. They can attract users with a free-to-play version of the app, then convince them to add functionality once they’re connected. This panel will cover the pros and cons of various revenue models, including some of the key challenges in implementing the in-app purchase model.

About the speakers

This person is speaking at this event.
Eros Resmini

VP Marketing and Developer Relationseloper Relations, OpenFeint

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Mihir Shah

President and CEO, Tapjoy

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Rebecca Weeks

VP Business Development, RadiumOne

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Jeff Tennery

SVP Global Monetization Solutions- Acquisition, Millennial Media

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Arjun Sethi

CEO, Lolapps, Inc

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When

Time 11:00am12:00pm PST

Date Wed 26th October 2011

Short URL

lanyrd.com/skqhr

Official session page

appdevconf.engagedigital.com/…els/

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