Wednesday 26th October, 2011
11:00am to 12:00pm
There used to be two main options for making money with mobile apps: free and ad-supported, or premium. But in-app purchasing gives developers a blended strategy. They can attract users with a free-to-play version of the app, then convince them to add functionality once they’re connected. This panel will cover the pros and cons of various revenue models, including some of the key challenges in implementing the in-app purchase model.
President and CEO, Tapjoy
VP Business Development, RadiumOne
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