The Discovery Dilemma: Themes and Trends

Consumers are overwhelmed with jillions of applications offered by the iTunes App Store and Android Market. Creators are watching their apps disappear in the crowd. How can a company get users’ attention? Personalization, social media analysis, and semantic search are proving to be some of the best solutions. This session explores the most effective ways of solving discovery problems, from partnering with brands and advertising to leveraging social and search.