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A Venture Capital Perspective: True Cost of Building an App and App Company

A session at App Developers Conference

This one’s all about the funding, folks. As an entrepreneur and developer how much should you budget for developing your app, marketing it, monetizing it, etc? This number is critical to venture capitalists and your fundraising strategy. What do VC’s look for at each stage of the mobile investment process? Since apps have been around for a couple years now, it is not all about early stage investing. This panel of venture capitalists will share what they look for at each investment stage. Be sure you’re company has not only the best chance for raising money but the best opportunity for ultimate success. The panel will share their insight on user acquisition, engagement, monetization, and more.

About the speakers

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Robert Abbott

General Partner, Norwest Venture Partners

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Jay Jamison

Venture Partner, BlueRun Ventures

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Christine Herron

Director, Intel Capital, Intel Corporation

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Mark Wallace

Entrepreneur

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When

Time 2:30pm3:30pm PST

Date Thu 27th October 2011

Short URL

lanyrd.com/skqpf

Official session page

appdevconf.engagedigital.com/…ive/

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