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Internal structure: Build the right team to execute your social media strategy

A session at The B2B Corporate Social Media Summit

The rules: Establishing the company guidelines for organisational participation in the social space

Bringing in the sheep: The manning of your own forums to drive traffic into the room

Who, what where: Who's doing the monitoring and where to place them on what within the company

About the speakers

This person is speaking at this event.
Alexandra Hastings

Social marketing manager for Intuit QuickBase. Interested in big ideas, social entrepreneurship, emerging tech. bio from Twitter

This person is speaking at this event.
Andrew Warden

Traveler, Explorer, Strategist. Head of Strategy and Communications Cisco Services, Emerging Markets. Views expressed here are my own opinions. bio from Twitter

This person is speaking at this event.
Greg Tirico

Director, Digital Media and Content for Sage North America (@SageNAmerica). Curating news about the social web one link at a time. bio from Twitter

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lanyrd.com/sgghm

Official session page

www.usefulsocialmedia.com/…l

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