Internal structure: Build the right team to execute your social media strategy

A session at The B2B Corporate Social Media Summit

The rules: Establishing the company guidelines for organisational participation in the social space

Bringing in the sheep: The manning of your own forums to drive traffic into the room

Who, what where: Who's doing the monitoring and where to place them on what within the company

About the speakers

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Alexandra Hastings

Social marketing manager for Intuit QuickBase. Interested in big ideas, social entrepreneurship, emerging tech. bio from Twitter

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Andrew Warden

Traveler, Explorer, Strategist. Head of Strategy and Communications Cisco Services, Emerging Markets. Views expressed here are my own opinions. bio from Twitter

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Greg Tirico

Director, Digital Media and Content for Sage North America (@SageNAmerica). Curating news about the social web one link at a time. bio from Twitter

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