Hybrid interviewing

A session at 2011 Balanced Team Conference

Sunday 25th September, 2011

9:35am to 9:55am (PST)

Traditional UX process often includes a round of research to understand customer context, needs and motivations, followed by design work, followed by a round of usability testing of some sort of artifact (model, prototype, or product). Several startup teams Lane advises are successfully using a hybrid approach which combines research and response to an artifact in a single feedback session. Lane will provide a brief overview of how some familiar UX techniques can be adapted for Lean Startup Customer Development and share some best practices for how Balanced Teams can plan, conduct and debrief customer feedback activities.

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Lane Halley

Quick, Visual, Collaborative, Continuous

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Time 9:35am9:55am PST

Date Sun 25th September 2011

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