Facebook now has more search traffic than Google and the new "Like" feature has sent the possibilities for marketing soaring. This will be a hands on session showing participants how to create an advertisement and target it to the right market
Why Facebook is a unique advertising opportunity.
A template for placing ads in Facebook.
How and why to develop an ad campaign using Facebook.
by Stephanie Miles, Toni McNulty, Melissa Halliburton and Simon Tonner
Pet owners are getting increasingly sophisticated about using the web to gather information about pet health, disaster preparedness and even tips on traveling with their pet. In this Q&A panel session, you’ll learn how to sift through the many websites and blogs and find key, accurate, information for your pet’s health and your everyday lifestyle.
Learn the essential guidelines to prepare you and your pet in the event of a natural disaster and get tips on how social media can help.
Gain a better understanding of how to research blogs & websites on pet-related information.
Discover how to perfect your blog to make it a source of information.
by Sue Koch
Leverage the power of the most popular social profile integration tool on the market. Known mostly for scheduling, learn lesser-known strategies and tactics to leverage all Hootsuite has to offer. Metrics, tracking, engagement lists and more, all in less time daily than it takes to walk the dog!
The ability to manage several social profiles from a single dashboard with focus and consistency.
A tactical method for engaging with your primary Twitter audience and influencers.
How to use built in metrics to measure activity, engagement, and adjust for future success.
Please join us for a two-part series on how to communicate & pitch your blog and/or other social networking projects successfully to companies for product reviews, to make money, and to obtain sponsors and/or investors.
PART ONE: Education
Part one will provide bloggers & social networkers with a framework for structuring their elevator pitch of their blog, business, and/or pet to brands interested in sponsoring and/or investing.
Hear and learn from a panel of expert sponsored bloggers, PR and media experts, pet parents that’s been paid for product endorsements and reviews, and hear from the companies that sponsor these socially aware pet parents.
Have you ever wondered how you can get your blog sponsored?
Write reviews for pet products, or be an ambassador for a pet brand and travel on behalf of the company? This is a session not to miss!
Join the star of Animal Planet’s It’s Me or the Dog, Victoria Stilwell, as she discusses her passion for positive dog training and delivers tips on how dog lovers can effectively leverage social media tools to promote causes they believe in.
by Lisa Illman
If you are interested in Cats, this presentation is for you. Learn how you can turn you Blog into a catwalk showcase for your feline friends to purrr over. Lisa Illman will discuss cat blogging topics, incorporating videos and improving your Blogging credibility in the Pet Industry.
10 engaging cat topics for you to customize with your own style and story
How to incorporate videos into your Cat Blogging
Developing your reputation in the Cat Blogging community
With “celebcats” like Maru garnering more YouTube views than Justin Bieber, the pet industry is quickly jumping on the social media bandwagon. Rachel Farris, who oversees online engagement for the pet travel service PetRelocation.com, will provide tips & tricks for pet owners on how to build a worldwide pet-friendly following.
How to engage and appeal to both brands and pet owners online.
How to build a referral community within social media and gain a positive reputation via social media.
What the future of pet social networking might look like for both brands and pet owners.
A workshop for online content creators on creating content that gets read online, drawing from the Yahoo! Style Guide’s recommendations and my own experience in creating and editing successful Web content.
Attendees will receive a Yahoo! Style Guide, view a presentation with tips and specific techniques that creators of content about pets can use today, and will have the opportunity to submit their first Yahoo! Contributor Network article during the workshop!
by Nina Parker
Grab your walking shoes and learn how to use your own cameras - both new and old - on your pet. This walking workshop will show pet parents how to take great photos of their furry family members and how to capture the sleeping and the action shots we all love to see! You'll share pros and cons on mobile photo taking to regular point & shoot cameras to new products on the market.
You'll learn what your camera settings mean
How to look for the best natural light
Tips and tricks on framing your subject
Search, Social and Managing the Overlap Successfully
1. Understand what really matters to search engines in order to gain traffic to your blog and/or site.
2. Understand what matters to social media and how to target new readers.
3. Understand how the combined effort works to your benefit.
by Dena Harris
If you’re eager to join the world of working writers, join veteran magazine writer and editor Dena Harris for a workshop packed with tips and trade secrets on the world of freelance writing. This fun and interactive workshop introduces you to every angle of writing for magazines, from how to come up with ideas to negotiating contracts. All levels of writers welcome. Learn the secrets behind:
Query Letter Construction
Finding Saleable Article Ideas
Guidelines For Submitting Articles
Selecting the Right Title
The Secret Language of Writers
And (Whew!) Much More…
Learn from the source! Join Rachel Rodriguez, producer for CNN iReport, as she gives key steps to pet parents on how they can turn their blogging into reporting for CNN iReport.
Gain a better understanding of online tools to report news
A step-by-step guide through CNN iReport & walk away with your account set up and even report on BarkWorld
Learn what makes “news” newsworthy & how to use CNN iReport to report news in your town
Cheryl Lawson will get you acquainted with the nuances of social networks and help you begin to create a strategy, pick which sites work best for you, and how to best manage your time.
Strategy - How to decide the channels your business should adopt and how to use good time management, analysis and best practices.
Key insights on how to use Twitter, Facebook and YouTube to your best advantage
How to listen and engage your friends, followers and fans
by Cynthia Waldenmaier
It makes no difference whether you & your four-legged friends share a studio apartment in the city, a farm house in the country or live in a newly-built home in the burbs. You can create a Pet-friendly home with Drool-worthy Interiors that fits your lifestyle and budget.
Yes, Style & Pets can be the perfect companions! You just need a few Decorating Dog Tricks© to help you create a Pet-friendly home that is comfortable, beautiful, easy to clean and safe for all of the design animals in your life.
Learn the key questions to ask yourself before starting your next decorating or remodeling project in order to make smart, Pet Friendly Design Decisions.
Find out decorating solutions that fight Pet hair & shedding with style.
Get a sneak peek at Pet Style Decorating Trends for 2012.
by Jaime Earl
Learn the importance of an overall brand experience
Understand what your brand represents and how to maintain a consistent brand personality for both you and your pet
View case studies of both good and not-so-good online brands
This is your golden opportunity to pose those zany pet health questions you've always wanted to ask a veterinarian! A seasoned diagnostician, Duffy Jones, DVM awaits your most challenging queries during this interactive session.
Learn to follow your passion for pet parenthood to overcome setbacks, strengthen communities, thrive, and achieve work/life balance. This keynote intermingles research and tips you can use to lead you to personal and professional success.
by Lauren Girard and Jeff Funk
by Paris Permenter and Sheryl Matthys
1. How to Self-Publish
2. Getting your book on Amazon.com and other similar sites
3. Working with a publisher
10 Ways to Protect Your Pet with Legal Planning and the FTC Rules Affecting Testimonials and Endorsements in Your Pet Blogs
Learn why and how to care for your furry friends if the unthinkable happens to you.
How to create a comprehensive pet protection plan.
Gain a better understanding of what’s permissible Under the FTC rules, learn what could get you an $11,000 fine, and find out what compliance tools are available for you to use.
by Lauren Girard and MyFavoritePupJasmine
Justin Bieber is making millions and it all started with a YouTube upload. Transform that into the pet world and let your imagination go to work! In this session hear the story of two celebrity pets and how YouTube has been the conduit to many exciting opportunities, including being invited to appear on David Lettermen! You’ll learn how to make a viral video, how to promote your YouTube page and how to pitch your pet for working projects!
How to make a viral video & load it on YouTube for good SEO
Learn what tools & technologies work the best for recording & uploading
How to teach your pet cool tricks for video
by Chad Elkins
29th September to 1st October 2011