BarkWorld Expo 2011 schedule

Friday 30th September 2011

• Keynote - Passion and Persistence

  by Ted Rheingold

  At 9:45am to 10:45am, Friday 30th September

• Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising

  by Nancy Heltman

  Facebook now has more search traffic than Google and the new "Like" feature has sent the possibilities for marketing soaring. This will be a hands on session showing participants how to create an advertisement and target it to the right market

  Attendee Takeaways:
  Why Facebook is a unique advertising opportunity.
  A template for placing ads in Facebook.
  How and why to develop an ad campaign using Facebook.

  At 11:00am to 11:45am, Friday 30th September

• Poop There It Is! What Pet Owners Want to Know Online.

  by Stephanie Miles, Toni McNulty, Melissa Halliburton and Simon Tonner

  Pet owners are getting increasingly sophisticated about using the web to gather information about pet health, disaster preparedness and even tips on traveling with their pet. In this Q&A panel session, you’ll learn how to sift through the many websites and blogs and find key, accurate, information for your pet’s health and your everyday lifestyle.

  Takaways:
  Learn the essential guidelines to prepare you and your pet in the event of a natural disaster and get tips on how social media can help.
  Gain a better understanding of how to research blogs & websites on pet-related information.
  Discover how to perfect your blog to make it a source of information.

  At 11:00am to 11:45am, Friday 30th September

• Streamline Your Strategy: Managing Social Profiles Through a Single Dashboard

  by Sue Koch

  Leverage the power of the most popular social profile integration tool on the market. Known mostly for scheduling, learn lesser-known strategies and tactics to leverage all Hootsuite has to offer. Metrics, tracking, engagement lists and more, all in less time daily than it takes to walk the dog!

  Attendee Takeaways:
  The ability to manage several social profiles from a single dashboard with focus and consistency.
  A tactical method for engaging with your primary Twitter audience and influencers.
  How to use built in metrics to measure activity, engagement, and adjust for future success.

  At 11:00am to 11:45am, Friday 30th September

• Pet Brands & Bloggers: How to Pitch & Get Sponsored

  by Simon Tonner, Diane Silver, Rachelcay, Seth Anderson, Bev VanZant and Crystal Duncan

  Please join us for a two-part series on how to communicate & pitch your blog and/or other social networking projects successfully to companies for product reviews, to make money, and to obtain sponsors and/or investors.

  PART ONE: Education
  Part one will provide bloggers & social networkers with a framework for structuring their elevator pitch of their blog, business, and/or pet to brands interested in sponsoring and/or investing.

  Hear and learn from a panel of expert sponsored bloggers, PR and media experts, pet parents that’s been paid for product endorsements and reviews, and hear from the companies that sponsor these socially aware pet parents.

  Have you ever wondered how you can get your blog sponsored?
  Write reviews for pet products, or be an ambassador for a pet brand and travel on behalf of the company? This is a session not to miss!

  At 12:30pm to 1:45pm, Friday 30th September

• Keynote - The Power of Positive in an Online World

  by Victoria Stilwell

  Join the star of Animal Planet’s It’s Me or the Dog, Victoria Stilwell, as she discusses her passion for positive dog training and delivers tips on how dog lovers can effectively leverage social media tools to promote causes they believe in.

  At 2:00pm to 2:45pm, Friday 30th September

• How to Keep Your Kitty Cat Audience Purring Fur More

  by Lisa Illman

  If you are interested in Cats, this presentation is for you. Learn how you can turn you Blog into a catwalk showcase for your feline friends to purrr over. Lisa Illman will discuss cat blogging topics, incorporating videos and improving your Blogging credibility in the Pet Industry.

  Attendee Takeaways:
  10 engaging cat topics for you to customize with your own style and story
  How to incorporate videos into your Cat Blogging
  Developing your reputation in the Cat Blogging community

  At 3:15pm to 4:00pm, Friday 30th September

• Leading the Pack: Why the Pet Industry Loves Social Media & How to Build Your Following

  by Rachel Farris

  With “celebcats” like Maru garnering more YouTube views than Justin Bieber, the pet industry is quickly jumping on the social media bandwagon. Rachel Farris, who oversees online engagement for the pet travel service PetRelocation.com, will provide tips & tricks for pet owners on how to build a worldwide pet-friendly following.

  Attendee Takeaways:
  How to engage and appeal to both brands and pet owners online.
  How to build a referral community within social media and gain a positive reputation via social media.
  What the future of pet social networking might look like for both brands and pet owners.

  At 3:15pm to 4:00pm, Friday 30th September

• Pet-Friendly Facebook Apps - A Look at Dogbook, Catbook, Horsebook & More!

  by Geoffrey Roche

  At 3:15pm to 4:00pm, Friday 30th September

• Creating Pawsome Content for Online - A Look at Yahoo! Style Guide

  by jelenawoehr

  A workshop for online content creators on creating content that gets read online, drawing from the Yahoo! Style Guide’s recommendations and my own experience in creating and editing successful Web content.

  Attendees will receive a Yahoo! Style Guide, view a presentation with tips and specific techniques that creators of content about pets can use today, and will have the opportunity to submit their first Yahoo! Contributor Network article during the workshop!

  At 4:15pm to 5:30pm, Friday 30th September

• Pawtography On All Fours: How to Take Great Photos of Your Pets

  by Nina Parker

  Grab your walking shoes and learn how to use your own cameras - both new and old - on your pet. This walking workshop will show pet parents how to take great photos of their furry family members and how to capture the sleeping and the action shots we all love to see! You'll share pros and cons on mobile photo taking to regular point & shoot cameras to new products on the market.

  Attendee Takeaways:
  You'll learn what your camera settings mean
  How to look for the best natural light
  Tips and tricks on framing your subject

  At 4:15pm to 5:30pm, Friday 30th September

• SEO Metrics: Search, Social and Managing the Overlap Successfully

  by duane forrester

  Search, Social and Managing the Overlap Successfully

  1. Understand what really matters to search engines in order to gain traffic to your blog and/or site.
  2. Understand what matters to social media and how to target new readers.
  3. Understand how the combined effort works to your benefit.

  At 4:15pm to 5:30pm, Friday 30th September

Saturday 1st October 2011

• Beyond Blogging: Get Published, Get Paid!

  by Dena Harris

  If you’re eager to join the world of working writers, join veteran magazine writer and editor Dena Harris for a workshop packed with tips and trade secrets on the world of freelance writing. This fun and interactive workshop introduces you to every angle of writing for magazines, from how to come up with ideas to negotiating contracts. All levels of writers welcome. Learn the secrets behind:

  Query Letter Construction
  Finding Saleable Article Ideas
  Guidelines For Submitting Articles
  Selecting the Right Title
  Contracts
  The Secret Language of Writers

  And (Whew!) Much More…

  At 9:15am to 10:30am, Saturday 1st October

• CNN iReport: Become Your Own Media Producer

  by rachel rodriguez

  Learn from the source! Join Rachel Rodriguez, producer for CNN iReport, as she gives key steps to pet parents on how they can turn their blogging into reporting for CNN iReport.

  Takeaways:
  Gain a better understanding of online tools to report news
  A step-by-step guide through CNN iReport & walk away with your account set up and even report on BarkWorld
  Learn what makes “news” newsworthy & how to use CNN iReport to report news in your town

  At 9:15am to 10:30am, Saturday 1st October

• Social Media 101

  by Cheryl Lawson

  Cheryl Lawson will get you acquainted with the nuances of social networks and help you begin to create a strategy, pick which sites work best for you, and how to best manage your time.

  Takeaways:
  Strategy - How to decide the channels your business should adopt and how to use good time management, analysis and best practices.
  Key insights on how to use Twitter, Facebook and YouTube to your best advantage
  How to listen and engage your friends, followers and fans

  At 9:15am to 10:30am, Saturday 1st October

• Decorating Dog Tricks - Creating a Pet Friendly Home

  by Cynthia Waldenmaier

  It makes no difference whether you & your four-legged friends share a studio apartment in the city, a farm house in the country or live in a newly-built home in the burbs. You can create a Pet-friendly home with Drool-worthy Interiors that fits your lifestyle and budget.
  Yes, Style & Pets can be the perfect companions! You just need a few Decorating Dog Tricks© to help you create a Pet-friendly home that is comfortable, beautiful, easy to clean and safe for all of the design animals in your life.

  Takeaways:
  Learn the key questions to ask yourself before starting your next decorating or remodeling project in order to make smart, Pet Friendly Design Decisions.
  Find out decorating solutions that fight Pet hair & shedding with style.
  Get a sneak peek at Pet Style Decorating Trends for 2012.

  At 11:00am to 11:45am, Saturday 1st October

• Who's That Doggy in the Window? Why You & Your Pet Should Be Branded

  by Jaime Earl

  Session Takeaways
  Learn the importance of an overall brand experience
  Understand what your brand represents and how to maintain a consistent brand personality for both you and your pet
  View case studies of both good and not-so-good online brands

  At 11:00am to 11:45am, Saturday 1st October

• Mini-Demo: Stump the Vet

  by Duffy Jones, DVM

  This is your golden opportunity to pose those zany pet health questions you've always wanted to ask a veterinarian! A seasoned diagnostician, Duffy Jones, DVM awaits your most challenging queries during this interactive session.

  At 1:30pm to 2:15pm, Saturday 1st October

• Keynote - When Life Throws You a Curveball, Fetch!

  by jelenawoehr

  Learn to follow your passion for pet parenthood to overcome setbacks, strengthen communities, thrive, and achieve work/life balance. This keynote intermingles research and tips you can use to lead you to personal and professional success.

  At 2:15pm to 3:00pm, Saturday 1st October

• Behind the Camera: Your Pet on TV

  by Lauren Girard and Jeff Funk

  At 3:15pm to 4:00pm, Saturday 1st October

• Key Steps to Writing & Publishing a Book

  by Paris Permenter and Sheryl Matthys

  1. How to Self-Publish
  2. Getting your book on Amazon.com and other similar sites
  3. Working with a publisher

  At 3:15pm to 4:00pm, Saturday 1st October

• Legal Beagles, Fat Cats & Lucky Dogs: The Law, Your Pets & Your Blogs

  by Steve Worrall

  10 Ways to Protect Your Pet with Legal Planning and the FTC Rules Affecting Testimonials and Endorsements in Your Pet Blogs

  Takeaways:
  Learn why and how to care for your furry friends if the unthinkable happens to you.
  How to create a comprehensive pet protection plan.
  Gain a better understanding of what’s permissible Under the FTC rules, learn what could get you an $11,000 fine, and find out what compliance tools are available for you to use.

  At 3:15pm to 4:00pm, Saturday 1st October

• How to Make Your Pet a YouTube Rockstar... and Get Hired!

  by Lauren Girard and MyFavoritePupJasmine

  Justin Bieber is making millions and it all started with a YouTube upload. Transform that into the pet world and let your imagination go to work! In this session hear the story of two celebrity pets and how YouTube has been the conduit to many exciting opportunities, including being invited to appear on David Lettermen! You’ll learn how to make a viral video, how to promote your YouTube page and how to pitch your pet for working projects!

  Session Takeaways:
  How to make a viral video & load it on YouTube for good SEO
  Learn what tools & technologies work the best for recording & uploading
  How to teach your pet cool tricks for video

  At 4:15pm to 5:30pm, Saturday 1st October

• Foursquare 411 & Other Location Based Services

  by Chad Elkins

  At 4:16pm to 5:30pm, Saturday 1st October