Dan Efergan takes a look at Aardman Animations' experiences in the casual game world. General ramblings likely to cover the creative and technical processes put in place to ensure maximum joy, and the blend of cunning and luck used to distribute them across the web.
Dan Efergan is Creative Director of Digital at Aardman Animations. This means he gets to spend lots of time doing fun things like making games, community based fan sites, and large scale multi-platform productions.
Previously he kept himself entertained as MD of Subsub Skills and Production, technical and creative lead on Light Up Bristol, a part time lecturer and founding and running the Submerge New Media Festival, which gave him a warm and fuzzy feeling by bringing together creative people and seeing what happened.
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