Accepting The Business Architecture Challenge

Interest in business architecture is growing dramatically. Though there is a great deal of discussion, there is little consensus about what business architecture is and what business architects actually do. Yet more and more people are rebranding themselves as business architects. Becoming true business architects presents us with a great opportunity but an even greater challenge. Will we meet that challenge and deliver on business architecture’s promise? Or will we remain so ingrained in our current thinking paradigms that we become business architects in name only? This session will present Forrester’s views on business architecture and what it means to be a successful business architect.

Key takeaways:

The current state of business architecture
Business architecture’s golden circle: the why, how, and what
Business architecture as design – not engineering
The choices business architects face