Currently there's a discussion raging about the advantages of the mobile web over native apps, and vice versa. Although native apps will not disappear, they'll gradually grow less important relative to the web.
In this session we'll take a look at the future of the mobile web, which will involve new ways to pay for content, new ways to distribute web apps, and further integration of web technologies with mobile technologies such as SMS.
by James Pearce
Few have the chance to create web-based mobile services from scratch. After years of investment in existing platforms (such as content management systems), how can you re-use your content, your servers, and your knowledge and evolve them to meet the mobile challenge? In practical terms, we look at systems like WordPress and Drupal, and show how we can quickly start to reuse them to build consistent mobile services from existing resources.
More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. This talk outlines the key reasons this approach needs to be reversed. Now.
by Brian Alvey
When Brian Alvey and his team set out to build another enterprise-grade content management platform, they expected the focus would be on traditional websites like Crowd Fusion's first customer, TMZ. However, breakthroughs in both mobile technology and cloud computing have resulted in Crowd Fusion powering mobile apps like Best Buy's Tecca and News Corp's ground-breaking tablet-only news publication, The Daily.
Brian will share behind-the-scenes stories about publishing for mobile apps in the cloud and show how you can capitalize on convergence.
11th–12th April 2011