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Native is easier. Web is essential.

A session at Breaking Development 2011

Monday 11th April, 2011

4:00pm to 5:00pm (CST)

No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.

It's easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.

Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don't--over a decade of legacy code, cruft and entrenched organizational politics.

But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-based approach is a smart investment.

So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?

And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.

About the speaker

This person is speaking at this event.
Jason Grigsby

Co-Founder of http://CloudFour.com and http://MobilePortland.com, Co-Author of Head First Mobile Web http://bit.ly/hf-mw

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When

Time 4:00pm5:00pm CST

Date Mon 11th April 2011

Short URL

lanyrd.com/sdbdk

Official event site

bdconf.com/2011/dallas

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Books by speaker

  • Head First Mobile Web

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