Selling the Mobile Web

Everyone is screaming "We need to be on mobile!" What does that even mean? Where do you start? One of the biggest challenges of the mobile web is getting clients, coworkers and stakeholders on board and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.

This presentation will show you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.

Topics discussed:

• Selling the mobile-first philosophy and strategy
• Using mobile as an excuse to develop a strong content strategy
• When to go native/hybrid/mobile web
• Testing "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
• When to create a separate mobile site and when to create a responsive/adaptive website
• Approach is important - you don't want to freak out your entire team with terms like "mobile first," "adaptive", "responsive", etc.