Big Design Conference 2011 schedule

Friday 15th July 2011

  • Transformational Space: The Power of Place

    by NCRMuseum

    Coming Soon

    At 9:00am to 10:00am, Friday 15th July

  • Advanced Analytics

    by John P.

    Think you know everything about analytics? John Poz is going to walk you through many of the advanced features of Woopra. No, it is not a commercial. These advanced analytics will inform your design decisions and measure the success of your developed products.

    At 10:00am to 11:00am, Friday 15th July

  • Alphabet Soup: Career Paths, Interviews, and Skill Sets

    by Joe Dyer

    The era of the lone designer is pretty much over. When it comes to selecting the best candidates for work in experience design positions, design rationale and the process are becoming more important the the actual quality of the portfolio.

    There is considerable movement away from a skill set and towards a problem solving mindset or world view. Individual skill sets (JavaScript, design, coding) are becoming commoditized. A generalist with shallow understanding of design, code, wireframing, usability, coupled with the normal people skills and organizational skills are becoming the desired candidate.

    In this talk, you will learn how to position yourself to get hired for your next design gig and learn what hiring managers want and need. You will get your competitive edge to stand out from the crowd.

    At 10:00am to 11:00am, Friday 15th July

    Coverage slide deck

  • Find Your Niche: Building Windows Phone 7 Applications

    by Chris Koenig

    You have the design skills, but you’ve never built an app for Windows Phone 7. No problem! In this session I’ll show you how to use those design skills to create applications for Windows Phone that stand out from the rest using Expression Blend. Using Blend and Visual Studio together will allow you to take full advantage of the rich platform features, efficient workflow and tools for Windows Phone 7 to showcase your unique design skills and make some money along the way!

    At 10:00am to 11:00am, Friday 15th July

  • The Economics of Information

    by Sarah O'Keefe

    We live in interesting times. Publishing content no longer requires huge upfront expenses, so publishing companies no longer get to be gatekeepers for information. Audio, video, and multimedia are within reach for anyone with a computer. The biggest obstacle to publishing is now the time required for an author to develop expertise on a topic. What does this mean for our information flow? How will technical information be delivered in the near future?

    At 10:00am to 11:00am, Friday 15th July

  • Mobile Design at the Speed of Thought

    by michael griffith

    Quite often the biggest speed bumps to a project are decisions on the client side. In an attempt to speed things along with the client, we try to build deliverables that the clients will be so impressed with that they can't say no. In reality we end up with deliverables that are overworked, over polished, and over budget. Come see how Michael uses low fidelity techniques to get high fidelity solutions. Let's start using pencil sketches, whiteboard brainstorms, mind maps, and good old face to face communication to design at the speed of thought.

    The talk will be sprinkled with multiple mini case studies and a ton of sketches. Case studies may include Spin Magazine for iPad, Discovery Channel for iPad, BET for iPhone, National Geographic for iPad among others.

    At 11:00am to 12:00pm, Friday 15th July

  • Narrate This: How You Can Own Your Own Story

    by Keith Anderson

    As a company or a professional, you have a narrative. Your narrative exists whether you want to participate in conversations about you or not. While sounding like a dry topic, it's actually the opposite. It's full of excitement, danger, and practical advice you can actually use. Seriously. You'll get things you can use in social media, on your website, in your own company's internal communication, as well as trite phrases you can say to yourself in the mirror every morning before heading to your dreadful job. Come be amazed at Keith's research and take on how narratives reflect reality and how reality is influenced by narratives. You will also pick up tips and tricks to surviving the Narrative Apocalypse. You can't miss that.

    At 11:00am to 12:00pm, Friday 15th July

  • Networking: Getting Your Money's Worth

    by Ben Smithee

    Everyone’s in sales, they just may have left that out of your job description…

    Networking is more than grabbing a cocktail at a hip new venue and talking to the new girl/guy from that startup agency downtown. It is something we generally all do, and very rarely measure. After all, what’s the value of a business card, handshake or LinkedIn connection?

    Let’s get to the heart of the matter and talk about ways to truly gain value from networking, as well as explore other means of making new business/partnership leads. After all, how much time do you spend talking to the same folks that do what you do and expect to substantially grow your business? What are you actually supposed to do with all of those LinkedIn connections and Facebook friends? And, how often do you evaluate and change your approach to building your network and business leads?

    This presentation will explore how startups, entrepreneurs and corporate employees can leverage both digital and in-person networking for positive returns. It will answer the questions of what in the heck do I do with this stack of business cards I just brought home from Big D? I think I can work with this person, now how do I make the next move? I want to work with company X, but I have no contacts there…what now? As well as, I’m pretty introverted, how do you expect me to approach a stranger?

    Come hungry….leave full!

    At 11:00am to 12:00pm, Friday 15th July

  • Usability Benchmarking with Surveys

    by Ryan Smith

    Surveys are just now being implemented with regularity in the usability profession. While market research has been using survey tools for years, usability professionals have not overwhelmingly embraced them. Instead, usability professionals have opted for direct data collected through usability lab-based studies, personal interviews, and field studies.

    In this talk, you will learn about the advantages of surveys for data collection. You will also learn about many of the new features that can help you to augment the existing studies that you are doing. We will show real-world examples of how designs have changed based upon feedback from surveys. Finally, we will talk about how surveys can inform your design decisions immediately and long-tail for future designs.

    At 11:00am to 12:00pm, Friday 15th July

  • Designing a Cohesive Customer Experience

    by Elizabeth Rosenzweig and Scott Gunter

    Your company has a website, Facebook page, mobile enabled site, iPhone app, Android app, weekly promotional emails, etc. all of which received extensive user testing before deploying. But is the experience across each of these touch points consistent? While intentions are good, far too often we focus on improving touch points individually while missing an opportunity to step back and look at the relationship each have on the customer's total experience. In this session, we will explore the importance of knowing the role each touch point plays in your customer's journey.

    At 1:00pm to 2:00pm, Friday 15th July

  • Designing For Flexibility: How We Built An iPhone & Android Event Marketing Platform That Can Change Quickly With Our Customers

    by Nikhil Nilakantan

    My company builds custom branded mobile applications for events and professional organizations. Our clients come from varying industries and have varying needs - from the largest arts district in the country, to the second largest holiday parade in the country; from an internationally known rock band, to the wicked cool design conference that we are all attending today. This talk will explain how we built our mobile application platform to not only support our clients diverse needs but also maintain our team's sanity during the process. We will cover topics such as design patterns, tradeoffs between client (i.e. mobile) and server side functionality, and best practices when designing for change.

    At 1:00pm to 2:00pm, Friday 15th July

  • Make Your Hard Job Easy: A Guide to Farming Miracles

    by Austin Govella

    Designers don't really design anything. Organizations design everything. So, what if your organization sucks? Seriously. What do you do then? And then -- while you're at it -- do it "agile". Do it "lean".

    Organizations face seven barriers when trying to design create better products and services: value, focus, time, memory, quality, understanding, and improvement.

    We'll look at 14 approaches you'll be able to use on Monday to help your company overcome these seven barriers. Instead of changing what you do, you'll learn to change how you do it. It's changing the how that enables better design. You'll be able to build better, more balanced teams, better interfaces, and better experiences.

    At 1:00pm to 2:00pm, Friday 15th July

    Coverage slide deck

  • Wisdom (and Folly) of the Crowds

    by Jessica Keup

    How is crowdsourcing best applied? What are its strengths and weaknesses? When is it a good business decision? What are the traps to avoid? This session will answer those questions and also provide some specific crowdsourcing marketplace how-tos, with an emphasis on Amazon Mechanical Turk.

    At 1:00pm to 2:00pm, Friday 15th July

  • Free Your Mind: Using UX Checklists to Focus on What's Important

    by Elisa Miller

    After landing his plane in a river, Captain C.B. "Sully Sullenberger systematically went through a crash-landing checklist to ensure all of the passengers and crew escaped without injury. In 2010, the World Health Organization piloted a Surgical Checklist in eight hospitals around the world last year. This simple checklist cut deaths and complications by more than 33%. Checklists are powerful tools for porfessionals to use.

    Developing UX checklists help you to take the worry out of critical tasks as design your websites and perform usability testing. You can spend time focusing on the important issues of your design because your checklist frees your mind from having to focus on mundane or critical issues. Imagine how more effective and effecient you can be. You will see several examples of UX checklists to help you plan, organize, and evaluate designs. In the end, these checklists will make your life easier.

    At 2:00pm to 3:00pm, Friday 15th July

    Coverage slide deck

  • Mobile Usability Testing On the Go

    by ania rodriguez and Jennifer Knodler

    We know the tools exist to test and collect data from your website in the lab – but we’ve just crossed into a whole new world. Morgan Stanley predicts that the number of mobile users will surpass the number of folks on the traditional web in just a few short years. This means, when designing for the mobile web you’re going to have a lot of eyes on you, and you’ve got to get it right. We’ll talk about practical methods to capture data about a user’s intuition when navigating in the mobile space; we’ll discover which methods can be taken directly from in-lab experimental design and which just won’t work in the mobile world. We’ll also share with you some experiences from our client work where our measurements informed designed and demonstrated improvement.

    At 2:00pm to 3:00pm, Friday 15th July

  • Multi-Channel Publishing

    by MadCapMike

    Coming Soon

    At 2:00pm to 3:00pm, Friday 15th July

  • Portfolios

    by J. Schuh and Louellen Coker

    Description Coming Soon

    At 2:00pm to 3:00pm, Friday 15th July

  • Delivering rich and connected user experience on Android with Sprint ID

    by Jay

    Sprint ID empowers users to leapfrog from just putting apps on a device to owning the entire mobile experience — and can be tailored to fit the different mobile needs of executives and employees by function. In this session, you will learn how to leverage the Sprint ID platform and tools to develop and deploy a customized user experience to consumers and business customers alike.


    At 3:00pm to 4:00pm, Friday 15th July

  • Discussing Design: The Art of Critique

    by Adam Connor

    In this presentation we’ll discuss the importance of critique and a language for discussing design. It can be easy to complain about the way things are and theorize on the way things should be. Progress comes from understanding why something is the way it is and then examining how it meets or does not meet its desired goals. This is critique. Critique is not about describing how bad something is, or proposing the ultimate solution. Critique is a dialogue, a conversation that takes place to better understand how we got to where we are, how close we are to getting where we want to go and what we have left to do to get there.

    The contents of this presentation will focus on:

    • understanding critique
    • best practices for incorporating critiques into a design practice
    • identifying common challenges to critique and ways to improve our ability to deliver, collect and receive critique.

    At 3:00pm to 4:00pm, Friday 15th July

    Coverage slide deck

  • Forget your MBA: Managing in a Creative Culture

    by Marcelo Somers

    This is a manifesto for what it takes to build an amazing, long-lasting company that can change the world. It's not easy, and it's not a spoon-fed answer. This is a framework of how to approach business problems. Business is a design problem, and any great designer knows that amazing work is born of constraints. "Without explicit constraints and trade-offs, it's just making stuff up" (via @rjs).

    From concepts as simple as "build an amazing product" to something as counterintuitive as "don't hire for experience," this hour will teach you to forget your MBA and try something new with your business.

    At 3:00pm to 4:00pm, Friday 15th July

  • Remove the Suck: Lessons in Product Differentiation

    by Candy Bernhardt

    Ever wondered how to rise above the noise and make a truly exceptional product or service? Have difficulty making the case or explaining your point of view? Do you get sucked into copying "best practices" that keep you years behind? This session will be an intense ride through common misperceptions around management of features and a practical method to help measure, visualize, and focus strategic intent. Bring your notepad, because topics are aimed at bringing a new perspective to the most seasoned professionals in interaction design, information architecture, and product or program management.

    At 3:00pm to 4:00pm, Friday 15th July

    Coverage slide deck

  • Branding vs User Experience in Mobile Apps: The right balance for a compelling user experience

    by Kirk Ballou

    Kirk will cross the DMZ between branding and UX to show you how to strike a balance between the two. His session will not only blow your mind, scattering pieces all over the room, but you will also learn:

    • Removing Desktop methodology from your Mobile Strategy - One size does not fit all
    • User expectations - Maximizing user retention
    • Analytics - User behavior will indicate what can take your app to the next level

    At 4:00pm to 5:00pm, Friday 15th July

  • Considerations for Global Content and Design

    by Bill Swallow and Angelos Tzelepis

    Bill and Angelos distill the knowledge of their 30+ combined years in content strategy and localization into a session that offers both practical and conceptual knowledge about designing for a global audience. Before picking up a pen, typing up a draft or mocking up a design, think about who will be interacting with your work. Do you have a clear picture of them in mind? Is their world like your world? Learn do's and dont's for project planning and design, and enjoy a quick intro into how the translation process actually works.

    At 4:00pm to 5:00pm, Friday 15th July

  • Designing for Disabilities

    by Sharron Rush

    Think accessible design is dull? Well, think again! A funny thing happened on the way to inclusive design - innovation, imagination and unexpected benefits. Let's look at cool new advances from WAI-ARIA that make rich UX design fully accessible. Imagine a touch screen usable by the blind, voice recognition that captions automatically and much more! We'll take a look at the concept of Progressive Enhancement and see how innovation is transforming the disability experience - while providing flexible use options for everyone! You'll be surprised!

    At 4:00pm to 5:00pm, Friday 15th July

  • The Hiring Squad

    by P. Korth-McDonnell, Kari Drews, Dan Ferguson, Sean-Michael Daley and Keith Anderson

    You have to face many different people to get hired on your job. We call these folks--The Hiring Squad. This panel consists of a group of hiring professionals, such as an HR contact, a hiring manager, a peer, a project manager, and talent agent. They are going to give you a fresh appreciation for what these different hiring people look for. The Hiring Squad will help you to position yourself to get that next big job!

    At 4:00pm to 5:00pm, Friday 15th July

  • 1st Day Closing Keynote

    by Russ U

    Description Coming Soon

    At 5:00pm to 6:00pm, Friday 15th July

    Coverage slide deck

Saturday 16th July 2011

  • 2nd Day Opening Keynote: "Buttons Are a Hack"

    by Josh Clark

    Fingers and thumbs turn design conventions on their head. Touchscreen interfaces create ergonomic, contextual, and even emotional demands that are unfamiliar to desktop designers. Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design.

    Also: cats in tanks, and Hasseloff with puppies.

    At 9:00am to 10:00am, Saturday 16th July

  • Accelerated Style Sheets: Less Typing, More Style

    by Nathan Smith and Wynn Netherland ⚡

    As adoption of HTML5 and CSS3 soar, much has been written about advances in stylesheet and design techniques. Even as we innovate on the content of our stylesheets, our design and development practices still lag those of other fields. This talk will introduce Sass, Compass, and other tools that streamline the creation of CSS, eliminate tedious repetition, and let designers focus on design.

    In this talk, we'll show practical ways to speed up your web design and front end development. Attendees will walk away with practical ways to streamline their front-end design and development workflow.

    At 10:00am to 11:00am, Saturday 16th July

  • Game On: Everything You Need to Know About How Games are Changing the World

    by Jeremy Johnson

    Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.

    With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?

    At 10:00am to 11:00am, Saturday 16th July

    Coverage slide deck

  • Make It So: Learning from Sci-Fi Interfaces

    by Nathan Shedroff

    Interfaces from SciFi films offer examples to realworld issues that are humorous, prophetic, inspiring, and practical to interaction designers.

    SciFi interfaces are both fun, inspiring examples and reflections of current interface understanding. Production designers are allowed to develop “blue-sky” examples that, while lacking rigorous development with users, coalesce influential examples for practicing designers that are humorous, prophetic, inspiring, and useful. Interaction Designers can learn can learn from these examples. This presentation will describe some of the insights found by the presenter and design lessons all designers can take back to their practices.

    At 10:00am to 11:00am, Saturday 16th July

    Coverage sketch note