Sessions at Big Design Conference 2011 about Customer Experience and Design

Friday 15th July 2011

• Designing a Cohesive Customer Experience

  by Elizabeth Rosenzweig and Scott Gunter

  Your company has a website, Facebook page, mobile enabled site, iPhone app, Android app, weekly promotional emails, etc. all of which received extensive user testing before deploying. But is the experience across each of these touch points consistent? While intentions are good, far too often we focus on improving touch points individually while missing an opportunity to step back and look at the relationship each have on the customer's total experience. In this session, we will explore the importance of knowing the role each touch point plays in your customer's journey.

  • Customer Experience
  • Design

  At 1:00pm to 2:00pm, Friday 15th July