Make Your Hard Job Easy: A Guide to Farming Miracles

A session at Big Design Conference 2011

Friday 15th July, 2011

1:00pm to 2:00pm (CST)

Designers don't really design anything. Organizations design everything. So, what if your organization sucks? Seriously. What do you do then? And then -- while you're at it -- do it "agile". Do it "lean".

Organizations face seven barriers when trying to design create better products and services: value, focus, time, memory, quality, understanding, and improvement.

We'll look at 14 approaches you'll be able to use on Monday to help your company overcome these seven barriers. Instead of changing what you do, you'll learn to change how you do it. It's changing the how that enables better design. You'll be able to build better, more balanced teams, better interfaces, and better experiences.

About the speaker

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Austin Govella

UX architect and designer.... Co-author of 'IA: Blueprints for the Web'.... dark chocolate with cayenne pepper: dark, bitter, and hot. bio from Twitter

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Time 1:00pm2:00pm CST

Date Fri 15th July 2011

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  • Information Architecture

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