Remove the Suck: Lessons in Product Differentiation

A session at Big Design Conference 2011

Friday 15th July, 2011

3:00pm to 4:00pm (CST)

Ever wondered how to rise above the noise and make a truly exceptional product or service? Have difficulty making the case or explaining your point of view? Do you get sucked into copying "best practices" that keep you years behind? This session will be an intense ride through common misperceptions around management of features and a practical method to help measure, visualize, and focus strategic intent. Bring your notepad, because topics are aimed at bringing a new perspective to the most seasoned professionals in interaction design, information architecture, and product or program management.

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Candy Bernhardt

Inquisitive Consumer Gadget Freak that loves mobile apps bio from Twitter

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Time 3:00pm4:00pm CST

Date Fri 15th July 2011

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