Saturday 16th July, 2011
11:00am to 12:00pm
Designing a great user experience, having a clear product roadmap, and developing iteratively are key elements to a successful software product. But what happens when the designers, developers, and product owners are at odds, or worse, have frequent unresolved arguments about the product? If these key players are not fully engaged in the process, or if they’re engaged but not agreeing on how to proceed, even the best designs can go unused or end up badly implemented. In Agile development shops, the speed with which development moves can create a division between these groups that leaves everyone feeling isolated and disenfranchised, and cause good projects to end badly.
This presentation addresses all three groups as equal partners. Regardless of your role, it will give you a context for understanding how to communicate effectively across the boundaries of product strategy, user experience design, and software development. It also covers specific techniques you can apply at different times in the development cycle to improve your chances of success by ensuring that the key players are speaking the same language. The content is not theoretical or idealized – it is based on years of experience with real-world product design and development, and up-close observation of what works and what doesn’t when real people are creating real products.
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