Friday 15th July, 2011
2:00pm to 3:00pm
We know the tools exist to test and collect data from your website in the lab – but we’ve just crossed into a whole new world. Morgan Stanley predicts that the number of mobile users will surpass the number of folks on the traditional web in just a few short years. This means, when designing for the mobile web you’re going to have a lot of eyes on you, and you’ve got to get it right. We’ll talk about practical methods to capture data about a user’s intuition when navigating in the mobile space; we’ll discover which methods can be taken directly from in-lab experimental design and which just won’t work in the mobile world. We’ll also share with you some experiences from our client work where our measurements informed designed and demonstrated improvement.
I work to afford my addiction to fun... & a happy Berkshirite. bio from Twitter
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