by Jay Baer
Thursday's Keynote speaker Jay Baer gives attendees a sure-fire process to measure their success (or failure!) in the social media realm.
by Kirsten Shaw
Come learn about the best stuff a newbie blogger leached from the best in the business as she short-bus-ed her way through the first year.
If you hang out on Twitter or Facebook, it seems like there are some people who blabber all day and could not possibly get any actual work done. How do you participate in real-time social media and still be productive? (Hint: it's not just scheduling)
by Jenn Lisak
Infographics have become all the rage over the past year and they are increasingly becoming more important from an SEO, marketing, and lead generation tool. In this session, I will talk about the elements of an infographic, how to implement it appropriately, and when/where to use it online to drive traffic to your site/blog/social networks.
Do you use Twitter for your own personal brand AND for an organizational brand (your own business, nonprofit, employer)? Deciding how to portray multiple brands on social media can be a challenge. Get insights from a group of panelists, representing different industries, experiences, and perspectives on this topic.
by Randy Clark
Social media works. A step-by-step review of how our company took a flickr lead, following through with traditional marketing, and won an over 1 million dollar contract.
Internet marketing is difficult and time-consuming. However, it is easier if you have a system. Learn how to systematize your online marketing and become highly productive without spending hours on it.
An overview of the key legal issues that bloggers should consider: Intellectual Property, Defamation, Anonymity, Privacy, Censorship.
by Rocky Walls
In this session, I’ll share my “roadmap” for speaking naturally and comfortably on camera. We’ll discuss why being real on camera is important, but spend more time talking about how to achieve it.
Who’s in control of your online reputation and visibility? What will potential customers find? What could a skilled searcher find about your brand or your individual identity right now? In this session we take a look at concepts, tools, and actions to develop a proactive and positive approach to online reputation management and brand control?
How are small businesses using social media--what networks do they use, how often, and what results do they see?
by Erik Deckers
Friday's Keynote speaker Erik Deckers shares insights from more than two decades of writing for a living.
by Tricia Meyer
Learn what every blogger needs to understand about affiliate marketing and how it can help their business beyond financial benefits.
Learn how to make a mark in the email industry, and claim the crown as the next Spam King or Queen. Why should spammers alone get the benefit of hitting the inbox?
Using headlines and other tools to keep your content from being ignored.
by Chris Lucas
Chris Lucas moderates this panel discussion about outsourcing your company blog.
by John Strauss
From the Poor Man's Wireless to the $6 Green Screen and the $10 Editing App, solid video blogging is possible with the most basic tools - if you know how to use them.
Companies want a bloggers audience. Bloggers want stuff from companies. There's a right way to get what you both want, and chances are most of you are doing it wrong.
by Sara Croft
With push notifications, emails and mobile technology, it can be difficult to know when it's OK to put the phone down and pick up the remote control. This session gives applicable time management tools and tips for monitoring your social media presence without having to be constantly involved. Attendees must have prior knowledge of blogging platforms, Facebook, and Twitter.
by Rocky Walls
In this session, I'll share my "roadmap" for speaking naturally and comfortably on camera. We'll discuss why being real on camera is important, but spend more time talking about how to achieve it.
by Peter Dunn
How can you effectively and consistenly demonstrate your expertise in your field: a collection of ideas that work
by Douglas Karr
40 Tools, 40 Slides and 40 minutes - we'll push through and introduce you to the tools of the trade, why they work, who uses them, how to use them, how much they cost and where to find them.
by Sean Ireton
What makes a video go viral? Cats? Autotune? Groin shots? This session takes a look at the steps you need to take to get your video seen and how to get your 15,000,000 views of fame.
by Andy Huston
Beyond the check-in, learn the strategies you can use to build awareness of your blog with foursquare and engage with your readers when they are checking in.
11th–12th August 2011