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BlackBerry World 2011 schedule

Tuesday 3rd May 2011

  • Unleashing the Power of the BlackBerry WebWorks Platform

    This session is directed at intermediate developers to provide a deep understanding of the BlackBerry® WebWorks™ platform. Users will walk away with a strong understanding of how they can intermid web technologies with the power of the BlackBerry® platform to provide a rich user experience with a shorter time to market.

    • Get the most from the BlackBerry WebWorks Platform
    • Take advantage of the BlackBerry platform and technologies
    • Build more robust applications

    At 3:30am to 4:30am, Tuesday 3rd May

  • BlackBerry Solutions for Field Service Organizations

    BlackBerry solutions are being used to automate dispatching, provide intelligent routing and manage work orders. Learn how companies are successfully deploying field service applications on BlackBerry® smartphones to improve the effectiveness of their technicians, drivers, inspectors and other service personnel. Build on the investment in your ERP system to increase customer satisfaction.

    • Hear about the current apps that improve field services activities
    • Get ROI on how these solutions are making a difference
    • Identify which solutions can meet your business challenges

    At 11:00am to 12:00pm, Tuesday 3rd May

  • Sponsor Session: The Tablet in the Enterprise Environment – Opportunities and Challenges

    This panel discussion is designed to discuss the challenges and opportunities associated with deploying and managing tablets in today’s application rich environment. Presenters will highlight where the opportunities are for migrating enterprise applications to the feature-rich environment that tablets represent. Also discussed is how tablets relate to the convergence of managing enterprise and personal data.

    At 11:00am to 12:00pm, Tuesday 3rd May

  • The Role of Mobile Tablets in Amplifying the Workforce

    Laptops don’t make as much sense for the mobile workforce as they used to. This session looks at the role of mobile tablets for any on-the-go professional. How do tablets and netbooks fit with smartphones and what is their unique role in an enterprise. Find out where the value is and how leading organizations are capitalizing on these opportunities

    • Understand how mobile tablets can work in the enterprise
    • See where the opportunities are for using various technologies for different goals
    • Understand where the technology is going

    At 11:00am to 12:00pm, Tuesday 3rd May

  • The Role of Mobile Tablets in Amplifying the Workforce

    Laptops don’t make as much sense for the mobile workforce as they used to! This session looks at the role of mobile tablets for a variety of on-the-go professionals. How do tablets and netbooks fit with smartphones and what is their unique role in an enterprise. Who will be using tablets.... and who should be. The answer may surprise you! Find out how to extract the most value from this new computing platform and see how leading organizations are capitalizing on this opportunity.

    At 11:00am to 12:00pm, Tuesday 3rd May

  • BlackBerry PlayBook in Clinical Environments

    The BlackBerry® PlayBook™ tablet is changing how clinicians access Electronic Health Records, view diagnostic images and earn their continuing medical education credits. When coupled with Clinical Collaboration tools on a BlackBerry® smartphones, such as receiving alerts and unified communication solutions, the change in workflow is compelling. In this session you will learn how mobile solutions are making difference in today’s healthcare organizations and you will hear first-hand experiences of customers with successful deployments for clinical teams.

    • -See BlackBerry PlayBook tablet at work in a clinical scenario
    • Understand how it helps increase the speed of responses, helps decision-making and improves the quality of care
    • Hear about the full range of BlackBerry solutions for healthcare

    At 2:15pm to 3:15pm, Tuesday 3rd May

  • BlackBerry Solutions for Financial Services

    How can your business better connect with your customers and employees using BlackBerry® smartphones and BlackBerry® PlayBook™ tablets? Mobility continues to change the financial services industry with business to business and business to consumer apps. Attend this session to find out how mobility can be applied to different business lines of a financial institution.

    • Learn from others examples of apps that are helping the financial services industry
    • See what’s possible
    • Determine the best solutions for your business

    At 2:15pm to 3:15pm, Tuesday 3rd May

  • Group Event: BlackBerry PlayBook Think Tank

    This brainstorming session on the BlackBerry® solution is about tapping into your innovative thinking and working with teams. Attendees will be divided into groups to brainstorm the enterprise opportunities for using the BlackBerry® PlayBook™ tablet. Make your best pitch for how you think this unique technology could make a difference to an organization. Prizes included!

    At 4:45pm to 6:15pm, Tuesday 3rd May

  • BlackBerry World Party

    This year, the BlackBerry World™ Party is going offsite! Go beyond the screen and jump into the action of your favorite films at Universal Studios Florida® At the world's premier movie and TV based theme park, you'll find an amazing array of rides, shows, movie sets and attractions that make YOU the star.

    From 7:00pm to 11:00pm on Tuesday, May 3rd, BlackBerry World Party attendees will have access Hollywood Street and New York Street at Universal Studios Florida, including all rides and attractions within those areas. You'll also get musical entertainment,
    food & beverage, and transportation to and from BlackBerry World hotels.

    Hollywood Street Party

    Explore Beverly Hills' famous Rodeo Drive and Hollywood's Walk of Fame as you stroll by some of Tinseltown's most famous landmark buildings from the 30's and 40's. Some notable places include the Brown Derby Hat Shop, modeled after the famed Brown Derby restaurant in Hollywood. Schwab's Pharmacy, appearing as it did in the late 1950's film Sunset Boulevard. And just down the street — Mel's Drive-In, resembling the set from the 1973 movie American Graffiti.

    New York Street Party

    We're spreading the news about this incredible event location. You'll be surrounded by meticulously detailed facades resembling many of the familiar landmarks and neighborhoods of the Big Apple — including Little Italy, Park Avenue, the Macy's Building, Gramercy Park and more. Almost every set in the metropolitan area of the studios was inspired by scenes from films set in New York. You'll feel like you're "on location" on the bustling streets of Manhattan.

    At 7:00pm to 11:00pm, Tuesday 3rd May

Wednesday 4th May 2011

  • BlackBerry Solutions for Law Enforcement

    Law enforcement organizations are leveraging the BlackBerry® platform to access applications that enhance performance and information access in the field. With real-time access to records management, command and control systems and police databases law enforcement agencies are transforming their operations by increasing time in the field, being able to make more informed decisions while achieving a compelling ROI. Join us to hear about how law enforcement agencies are using the BlackBerry solution in the front-line to transform the way they Police.

    • Find out the key apps being accessed by law enforcement agencies
    • Hear about application deployment and successes from law enforcement agencies

    At 11:15am to 12:15pm, Wednesday 4th May

  • Developing for Tablets: Creating an Enterprise-ready App

    This session is an intensive look how to create an enterprise app for the BlackBerry® PlayBook™ tablet. Take advantage of the BlackBerry PlayBook tablet’s full fidelity browser and theBlackBerry® WebWorks™ platform to develop inspection and audit applications that are perfectly suited for tablets. Learn how to create offline capable enterprise web applications that use web services to synchronize with the back-end. Topics covered will include HTML5, SQLite®, Web Services and camera integration. This session is ideal for developers who need hands-on assistance with mobilizing their apps. Sample code is included.

    • Get first-hand experience with app development for the BlackBerry PlayBook tablet
    • Come away with sample code to assist with your projects
    • Consider the factors that make a successful app on your tablet

    At 11:15am to 12:15pm, Wednesday 4th May

  • Panel: The Future of Enteprise Mobility

    This session takes a big picture look at the key trends in mobility for 2011. We'll look at cloud computing, social networking, personalization, tablets and more. Get the perspectives of various partners in the industry who are leading the way in mobile adoption and provide interesting insights into the future.

    • Get a big picture look at mobility in the future
    • Discuss some of the hottest topics today
    • Use the information to form strategies

    At 11:15am to 12:15pm, Wednesday 4th May

  • Panel: The Future of Enterprise Mobility

    This session takes a big picture look at the key trends in mobility for 2011. We'll look at cloud computing, social networking, personalization, tablets and more. Get the perspectives of various partners in the industry who are leading the way in mobile adoption and provide interesting insights into the future.

    At 11:15am to 12:15pm, Wednesday 4th May

  • BlackBerry Solutions for Government

    This session looks at the ways government agencies are deploying BlackBerry® solutions to their workforces to increase remote data access, enhance productivity and provide better services to the public. Using the BlackBerry solution, government personnel can have increased access to critical data including but not limited to GPS (Global Positioning System) data, GIS (Geographic Information System) mapping and access to other important government agency data. We'll look at how some government agencies are using the BlackBerry solution to increase their effectiveness. Learn how federal agencies are leveraging technology and apps for the BlackBerry® smartphone and BlackBerry® PlayBook™ tablet to conduct the business of government in the most innovative and productive ways.

    • Learn how BlackBerry apps are saving time and money for government agencies
    • Hear what’s possible
    • Understand the current range of solution partners

    At 2:00pm to 3:00pm, Wednesday 4th May

  • Trends in Mobile Unified Communications and Fixed Mobile Convergence

    Learn how Unified Communications is expanding to meet the needs of the mobile workforce. Join our expert panel of analysts to learn about the latest trends in mobile unified communications and fixed mobile convergence. Key topics include the enterprise adoption rates of fixed and mobile UC, impact of social media on the enterprise adoption of mobility, emergence of location services, the role of tablets in the enterprise, and considerations for implementation of mobile UC such as interoperability.

    • Understand the key considerations for implementing a Mobile Unified Communications and Fixed Mobile Communications strategy
    • Hear where the technology is headed and how it is influenced by consumer social media
    • Get tips on making a start

    At 2:00pm to 3:00pm, Wednesday 4th May

  • Social Networking and BlackBerry

    As users become increasingly mobile and spend less time in the office, the opportunities for collaborative working would appear to diminish. But Social Networking offers a host of ways for enterprise workers to collaborate easily and effectively. This session investigates how the consumer market is driving the way we collaborate in the enterprise; reviews Social Networking tools and how the capabilities afforded by these tools can be extended by the BlackBerry® platform to help workers collaborate and improve productivity, regardless of their physical locations.

    • Business value of Social Networking
    • How to effectively implement social networking within the enterprise
    • How to utilize the BlackBerry platform

    At 3:15pm to 4:15pm, Wednesday 4th May

  • Mobile Applications and Content that Extend Brands

    This session is an interesting analysis of how forward-looking brands are extending their reach to consumers through mobile applications and content. Additionally we will explore the strategic issues and priorities executitives need to consider in extending their organization's digital brand experiences to smartphones and tablets. We’ll look at how organizations are, not only utilizing these opportunities to reinforce their brands, but delivering value added content and services to created increased loyalty among their customers.

    At 4:30pm to 5:30pm, Wednesday 4th May

  • Start Your Business, Grow Your Business - BlackBerry Solutions for SMB

    Whether you're starting a business or growing your existing business, the BlackBerry® solution provides a comprehensive end-to-end solution that includes BlackBerry smartphones, software, services and apps. This session is an overview of the solution portfolio that is designed to meet the needs of small to medium sized businesses. Focusing on the latest developments with the BlackBerry platform, collaboration tools, and key applications, we'll take a look at how customers are using the BlackBerry solution to manage and grow their businesses.

    This session will provide an overview of the BlackBerry solution portfolio and how to determine the right solution for your business . Focusing on the latest developments of the BlackBerry platform, collaboration tools, and key applications for SMB, we'll take a look at how customers are using the BlackBerry solution to manage and grow their business.

    • Get a solution overview suited to your business challenges
    • Hear about successes others have had
    • Come away with news about what’s coming with the BlackBerry solution

    At 4:30pm to 5:30pm, Wednesday 4th May

  • Group Event: BlackBerry PlayBook Think Tank

    This brainstorming session on the BlackBerry® solution is about tapping into your innovative thinking and working with teams. Attendees will be divided into groups to brainstorm the enterprise opportunities for using the BlackBerry® PlayBook™ tablet. Make your best pitch for how you think this unique technology could make a difference to an organization. Prizes included!

    At 5:45pm to 7:15pm, Wednesday 4th May

Thursday 5th May 2011

  • Public Sector Forum

    On May 5th, 2011 Research In Motion® (RIM®) is hosting a Public Sector Forum. You don't want to miss this exciting forum, geared towards the unique needs of Government and Public sector customers using the BlackBerry® solution! This annual event focuses on best practices in wireless mobility, networking with peers and the future of the BlackBerry solution for the Public Sector.

    At 8:00am to 2:30pm, Thursday 5th May

  • Managing Enterprise Workflow with the BlackBerry WebWorks Platform

    With BlackBerry® 6 and the implementation of the WebKit rendering engine, the BlackBerry® WebWorks™ platform offers leading HTML5, CSS3 and JavaScript® support on a mobile platform. Learn how to extend existing web-based workflows within your organization to the WebWorks platform on the BlackBerry® solution. By combining web-based assets with the power of the BlackBerry platform, your users will be able to accomplish more while mobile.

    • Learn more about the BlackBerry® WebWorks™ application and how it can help
    • Create even more powerful apps and Super Apps
    • Streamline internal resources and skills with the way you build your Enterprise apps

    At 9:00am to 10:00am, Thursday 5th May

  • The Consumerization of IT: Managing the Security and Risks of Individual Liable Smartphones

    With more users wanting to connect their personal smartphones to corporate IT infrastructures, IT Managers face a challenge - does the security level meet corporate requirements? What security considerations do you need to consider? This session offers an overview of the most common security threats in mobility, and delivers an advanced investigation into the security architecture of the BlackBerry® platform, including the strict security protocols, its administrative flexibility and the advantages of BlackBerry® Balance.

    • Discuss the IT risks as adoption of personal smartphones in the Enterprise grow
    • Learn pragmatic approaches to managing these risks
    • Hear about a new BlackBerry product that protects security and allows users freedom

    At 9:00am to 10:00am, Thursday 5th May

  • The Rising Tide of Mobile Commerce

    Mobile commerce has been in vogue for several years, but 2011 holds some interesting changes that will not only impact the retail and financial industries, but potentially field service, healthcare and others. This session is an exploration of technology and trends. Looking beyond the obvious Point-of-Sale scenario, we’ll explore near field communications, peer-to-peer money transfers, mobile payments and banking. This is an intriguing look at the advances in this area and how your organization can prepare.

    At 9:00am to 10:00am, Thursday 5th May

  • Panel: The Internet of Things - The Brave New World of Car Connectivity

    Historically most embedded systems were purpose-built, closed, stand-alone devices. The evolution of computing and communications technology means that an increasing number of these devices are becoming connected. One of the M2M markets where this is having the greatest impact is automotive. Connectivity totally changes the game for automotive infotainment systems, whether its connectivity to the cloud or to the device in your pocket. Head units and passenger systems have the opportunity to become open platforms that leverage content, media, and applications from a plethora of sources. But this connectivity doesn’t come without a few challenges – whether it’s the disparate nature of car and mobile phone life cycles, the impact on driver distraction, or the complexity for carriers as they work to develop new business models that leverage the opportunity without leaving money on the table.

    At 10:15am to 11:15am, Thursday 5th May

  • Panel: Cloud Technologies in the Enterprise

    This panel discussion will explore the impact of cloud computing on the enterprise. Looking broadly at cloud technologies and providing special focus to issues around mobility, this session will explore deployment considerations and best practices within the enterprise. What are the key trends, and how are organziations (and vendors) embracing this paradign today. The session, featuring some of the industries leading Cloud vendors, will openly address issues around security, ROI, the 'real' value of Cloud computing, and much more.

    At 11:30am to 12:30pm, Thursday 5th May

  • Determining the ROI for Mobile Unified Communications

    As organizations continue to push for greater productivity, they are focusing more on extending their communications and collaboration infrastructures to their mobile employees. In this session you will learn how to quantify the productivity and real dollar savings associated with implementing a mobile Unified Communications infrastructure.

    • Learn about the productivity and hard dollars savings potential from deploying Mobile Unified Communications and Fixed Mobile Communications strategy
    • Come away with information that can help build your own winning business case

    At 3:30pm to 4:30pm, Thursday 5th May

Unscheduled

  • Blackberry Alliance Summit

    Monday, May 2

    The BlackBerry Alliance Summit focuses on the most current technology and strategic innovations with the BlackBerry solution that our key partners need to know about. There are often previews of upcoming technologies and overviews of new business models. We focus on strategic thinking that can help build new business lines and open up new consumer and enterprise markets. Research In Motion® (RIM®) experts are there to answer questions first hand.

    BlackBerry Alliance Members can also take advantage of great networking opportunities, including the BlackBerry Alliance Summit Welcome Reception.

  • BlackBerry Certification

    If you're supporting, managing, providing consulting services, developing applications for the BlackBerry® solution or implementing the BlackBerry® Mobile Voice System (BlackBerry® MVS), you can become BlackBerry Certified at BlackBerry World™! It's a great way to complete this testing while you take in the conference, so you leave with the important credentials you or your organization needs.

    BlackBerry Certification Exams will be offered at a rate of $75, a 50% discount from the regular price! You can purchase one or more certification exams during the online registration process. If you have already registered, you can log back into the registration system and add one or more certification exams to your registration account.

  • BlackBerry Training

    If you're looking for ways to maximize your organizations' investment, BlackBerry® World™ has the answer. BlackBerry World offers two-day training courses featuring the most up to date, relevant content on the advanced features and capabilities of the BlackBerry solution.

    The two-day instructor-led training courses take place Sunday, May 1 and Monday, May 2, 2011. Breakfast, lunch and two breaks are included. Please note, an additional registration fee of $1275 USD will apply for BlackBerry® Training courses. Sign up for BlackBerry Training during the online registration process. If you have already registered, you can log back into the registration system and add BlackBerry Training to your registration account.

  • Hands-On Labs

    There's no better way to learn the latest in BlackBerry® Solution software than by participating in BlackBerry World™ Hands-on Labs, with BlackBerry Training and Support experts available to assist. Workstations will be available to complete exercises and problem-solving scenarios; lab staff will be onsite to walk you through any challenges you encounter.

    Hands-on Labs will be open throughout the BlackBerry World conference. Please note, an additional registration fee of $249 USD will apply for access to the Hands-on Labs. Sign up for the Hands-on Labs during the online registration process. If you have already registered, you can log back into the registration system and add a Hands-on Labs Pass to your registration account.