How to Write For and Engage the 50+ Marketplace Online

Baby Boomers are the Sandwich Generation, responsible for raising children and caring for aging parents at the same time. It is important to understand their specific needs and potential buying power. They all face challenges in today's uncertain economy, with many going through the process of reinventing themselves. Some are computer savvy, while some have resisted new technology. As they continue to increase their online presence and search the Internet, you may be in the position to provide the answers they need.

We will review current statistics and case studies of brands using blogs and social media tools to connect and engage with consumers over 50. We'll also investigate the attitudes of non-tech savvy consumers to help you have a better understanding of their love-hate relationship with technology.