Sessions at Books in Browsers 2011 about Storytelling on Friday 28th October

Stories and books. Is their future the same or different? I can’t tell you what the future of the book will look like, but what I can tell you is what’s happening to stories as we move into the digital world.

We’re unlocking them. This is a world where stories, which have always openly influenced each other, now openly connect to each other. And where they reach outward into the world that created them; into the network of people, places and things that spur writers to write, and readers to read.

At Small Demons we call this network The Story Graph, and it’s a beautiful, distributed, coherent thing.

Using past experience from our first transmedia novel and insights into our upcoming novel, we would like to share our findings. Items to be discussed would be product placement, development of other ‘stand alone’ content, merchandise and alternative distribution methods to increase fan base and transmedia category awareness.

When we talk about beautiful books, I submit that beauty is in the eye of the beholder, so perhaps our next transmedia experiment would be to allow such customization so that each reader got their very own experience, customized to them – by them. Customization is also one of the key ingredients for monetization.