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Creating an in-house digital-first publisher is not enough. Building a transmedia production house means competing with the motion picture and gaming industries. And the needs and expectations of readers are evolving rapidly. How can publishers compete in an unpredictable world? By building a solid foundation to support the business of today *and* tomorrow while taking a hard look at what it means to be a publisher in a networked, connected, always-on world.
by Kevin Franco
Using past experience from our first transmedia novel and insights into our upcoming novel, we would like to share our findings. Items to be discussed would be product placement, development of other ‘stand alone’ content, merchandise and alternative distribution methods to increase fan base and transmedia category awareness.
When we talk about beautiful books, I submit that beauty is in the eye of the beholder, so perhaps our next transmedia experiment would be to allow such customization so that each reader got their very own experience, customized to them – by them. Customization is also one of the key ingredients for monetization.
26th–28th October 2011