by Michael Jensen
Before the pads, before the apps, before even Javascript, there were Books In Browsers. Especially during the early years, audiences’ mental metaphors constrained what was effective (in terms of both reading models and business models), even when technologies enabled far more possibilities. An argument for constrained expectations of audience receptivity, even while laying the groundwork for future innovations, will be made.
by Bob Stein
The transition from hand-scribed manuscripts to printed books was marked by a quarter-century interaction design lag. This stretch of the 15th century is known for the production of incunabula – printed books lacking the interface design advancements that have since become standard navigational features of book user experience such as page numbering, the table of contents, punctuation, and footnotes.
This lag may be attributed to market expectations – early book consumers wanted books that navigated like the manuscripts that preceded these moveable type facsimiles. Just as early book buyers expected books to work like manuscripts, modern eBook consumers expect eBooks to work like printed books. This has resulted in a wave of electronic incunabula – most interactive reading platforms lack interaction design innovations that take advantage of platform-specific features. Good brainstorming, user-centered design, and the application of basic interaction design principles can lead us out of the incunabula and into an era of progressive e-reading design.
United States United States, San Francisco
26th–28th October 2011