Competing in an Unpredictable World

A session at Books in Browsers 2011

Friday 28th October, 2011

4:00pm to 4:45pm (PST)

Creating an in-house digital-first publisher is not enough. Building a transmedia production house means competing with the motion picture and gaming industries. And the needs and expectations of readers are evolving rapidly. How can publishers compete in an unpredictable world? By building a solid foundation to support the business of today *and* tomorrow while taking a hard look at what it means to be a publisher in a networked, connected, always-on world.

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Kassia Krozser


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Time 4:00pm4:45pm PST

Date Fri 28th October 2011

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