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Personalization in Transmedia Storytelling

A session at Books in Browsers 2011

Friday 28th October, 2011

4:00pm to 4:45pm (PST)

Using past experience from our first transmedia novel and insights into our upcoming novel, we would like to share our findings. Items to be discussed would be product placement, development of other ‘stand alone’ content, merchandise and alternative distribution methods to increase fan base and transmedia category awareness.

When we talk about beautiful books, I submit that beauty is in the eye of the beholder, so perhaps our next transmedia experiment would be to allow such customization so that each reader got their very own experience, customized to them – by them. Customization is also one of the key ingredients for monetization.

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Kevin Franco

Enthrill

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When

Time 4:00pm4:45pm PST

Date Fri 28th October 2011

Short URL

lanyrd.com/sktcg

Official event site

bib.archive.org

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