Friday 28th October, 2011
4:00pm to 4:45pm
Although business models have changed, publishers and their intermediaries continue to try to evolve their market roles in ways that typically follow the rules for “two-party, one-issue” negotiations. In an environment in which the negotiations are better framed using models for “many parties, many issues”, these more limited approaches have made the design of a flawed ecosystem even worse, shifting burdens onto valued intermediaries (libraries and booksellers, among others).
Content abundance, coupled with improvements in available technologies, gives us an opportunity to reshape the competitive framework. This talk will examine options to apply the principles of effective game design to create a set of new, targeted and evolving business models for content dissemination in an era of abundance.
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