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by Dan Lewis
Why Sesame Street Tweets
A discussion with parent bloggers
It sounds counterintuitive, but the biggest lesson learned in the past few years of social at a big company...is learning to say NO to 'something social.'
Lessons learned and learning about the role and impact of Community Managers
by Ryan Osborn
by Diana Plazas
How leaving the office and delving into the real world can help your team members leverage on and off-line customers drive experiences
Every human being is different. As is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web?
How social media played an important role in my product development and helped generate PR for my company.
by Mike Errico
What has decimated the music industry most of all has been the very de-humanization that made it such a force in the pre-connected era: its lack of access; its velvet ropes; its access to funding; its unmatched reach and distribution. With the mythology of the industry on the decline, the mythology of its product has followed suit.
by Ido Aharoni
Building a brand is not an easy task to begin with, let alone nation branding. Humanizing a nation, and Israel in particular, has been an effort undertaken since the 90’s. all though the understanding that the best messages were disseminated by people, in the past we could mainly convey the message in words and images. Today, we are supported by the fast evolution of social media and the conversations carried in the social sphere. Our formal activities on social media along with social brand ambassadors result in authentic engagements and exponential growth of our reach to new target audiences.
by Gilad Lotan
By analyzing and visualizing data from social spaces we can literally see our invisible networked audiences. In this session I'll highlight a number of important takeaways we learn from data.
Giving Women What They Want
We had the reverse situation of creating a brand around a human story, being the brand creator and my children being the client at the same time, my discussion would provide an insight on how a brand & engagement go hand in hand in making it successful, so using our brand as the example of how we did & do it all.
by Monte Farber
Too many brands/marketers are using social as simply another tool in their marketing toolbox and not solving problems, building lasting relationships and humanizing their brand. Social has the ability to establish loyalty that comes from attachment instead of payment and build emotional bonds between consumer and brand.
by Amber Harris
Television programming isn't a one-way medium, and TV watching isn't always a passive experience. Learn how simple principles of real-time engagement have boosted connections between Discovery's networks, fans and talent, and how you can apply those to your business.
A movement is inherently human and organic, where Marketing feels contrived. Brands have been using social media to drive movement long before Twitter and Facebook. A panel of “movement” brands will discuss how brands can start a movement. How do we engender trust? How do we talk about sensitive topics in a way that’s both approachable and meaningful? How do we use marketing as a tool and not a driver? What do we do when things go wrong?
Moderated panel on how brands can have a voice
A moderated discussion amongst brands which leverage the real-time social web to share their stories.
9th November 2011