Add an eventSessions at #BrandsConf 2011 on Wednesday 9th November
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- Day: Nov 09
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Welcome
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Creating more human brands
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The Human Side of Customer Support
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Tweeting for Toddlers
by Dan Lewis
Why Sesame Street Tweets
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Parents as Brands
by Adam Cohen, Audrey McClelland and Jill Seiman
A discussion with parent bloggers
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Just say NO to 'something social'
It sounds counterintuitive, but the biggest lesson learned in the past few years of social at a big company...is learning to say NO to 'something social.'
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Evolution of the Community Manager
by Danya Cheskis-Gold, Lea Marino, Matt Wurst, Staci Perkins and Katie Morse
Lessons learned and learning about the role and impact of Community Managers
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Listening on the Back Channel
by Ryan Osborn
Lessons observed
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Humans Are Brands Too
by Diana Plazas
How leaving the office and delving into the real world can help your team members leverage on and off-line customers drive experiences
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Brands - your social web needs YOU
by Dan Neely, Ed Abrahams, Gemma Craven, Jeff Simmermon and Rachel Tipograph
Every human being is different. As is every brand. And with the humanization of the web, as each human has a different personality, so does each brand. So how do brands arrive at their human voice on the web?
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Product development-The Bacon Soap Factor
How social media played an important role in my product development and helped generate PR for my company.
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The Humanization of the Hit Song
by Mike Errico
What has decimated the music industry most of all has been the very de-humanization that made it such a force in the pre-connected era: its lack of access; its velvet ropes; its access to funding; its unmatched reach and distribution. With the mythology of the industry on the decline, the mythology of its product has followed suit.
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Humanizing a nation: social media strategies in rebranding the state of Israel
by Ido Aharoni
Building a brand is not an easy task to begin with, let alone nation branding. Humanizing a nation, and Israel in particular, has been an effort undertaken since the 90’s. all though the understanding that the best messages were disseminated by people, in the past we could mainly convey the message in words and images. Today, we are supported by the fast evolution of social media and the conversations carried in the social sphere. Our formal activities on social media along with social brand ambassadors result in authentic engagements and exponential growth of our reach to new target audiences.
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Seeing your invisible audience
by Gilad Lotan
By analyzing and visualizing data from social spaces we can literally see our invisible networked audiences. In this session I'll highlight a number of important takeaways we learn from data.
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Brands that speak with women
by Jim Joseph, Kristen Celko, Melanie Notkin and Sloane Berrent
Giving Women What They Want
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Branding Humanisation
We had the reverse situation of creating a brand around a human story, being the brand creator and my children being the client at the same time, my discussion would provide an insight on how a brand & engagement go hand in hand in making it successful, so using our brand as the example of how we did & do it all.
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Tapping into your psychic imagination to make creative branding decisions
by Monte Farber
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The spirit of Intent
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Branding Life: The Philly Youth Poetry Movement
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It's not about Campaigns/Initiatives... It's about Engagement/Interaction
by Jennifer Dominiquini, Marisa Thalberg, Morgan Johnston and Ted Rubin
Too many brands/marketers are using social as simply another tool in their marketing toolbox and not solving problems, building lasting relationships and humanizing their brand. Social has the ability to establish loyalty that comes from attachment instead of payment and build emotional bonds between consumer and brand.
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Social TV: Connecting with Fans in Real Time
by Amber Harris
Television programming isn't a one-way medium, and TV watching isn't always a passive experience. Learn how simple principles of real-time engagement have boosted connections between Discovery's networks, fans and talent, and how you can apply those to your business.
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How Fashion Is Using Content To Change The Face Of Branding
by Alisa Gould-Simon, Daniel Saynt, Lara Crytal and Tim Riley
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Being a Brand Ambassador
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Movements, not Marketing: Brands centered in the values of human connections
by Alisa Roadcup, Anne Ream and Jennifer Severns
A movement is inherently human and organic, where Marketing feels contrived. Brands have been using social media to drive movement long before Twitter and Facebook. A panel of “movement” brands will discuss how brands can start a movement. How do we engender trust? How do we talk about sensitive topics in a way that’s both approachable and meaningful? How do we use marketing as a tool and not a driver? What do we do when things go wrong?
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Being @Harvey Milk
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Watching the Brand Wake Up
by Ric Dragon, Shiv Singh, Robert Nachman and Kitty Sheehan
Moderated panel on how brands can have a voice
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Brands as Story Tellers
by Michael Margolis and Jonathan Kay
A moderated discussion amongst brands which leverage the real-time social web to share their stories.
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Being a Personal Brand
by Jeff Keni Pulver and AndreaSyrtash
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Spreading Love, Hope & Gratitude with the real-time web
by Gideon Gidori, Leah Albert, MamaLucy, Sanjay Patel and Stacey Monk
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Branding Wellness
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