Your current filters are…
If I got a quid for every-time someone had written a blog post about SEO’s impending demise I’d be able to buy a ticket for everyone at BrightonSEO to go to one of the more “expensive” search conferences.
And though most of us might disagree with that viewpoint with so many doing their best ‘Chicken Licken’ impression there must be something it, right?
by Doug Platts
No matter what the size of your client, or whether you work for an agency or for yourself, one of the biggest challenges is being able to clearly communicate the value of SEO to your clients.
From managing expectations, to defining KPIs, to identifying what to report on in order to allow your clients to understand how SEO factors within their marketing mix.
Why do we treat Social Media so differently from the rest of our digital marketing and from what we already know through our life experiences? The idea that “Everything Is A Social Network” is intrinsically linked to the belief that we have always “Socially Networked” and looks to learn the lessons we already know, but rarely apply when it comes to business and Social Media. It also attempts to explode the myths that either “Social Media is a fad” or “SEO is Dead” and instead looks at how and why the two MUST work together and be used as part of a broader digital strategy and not singularly.
A look at how link building has evolved over time, supported with case studies of successful campaigns that have delivered results. The presentation will include Leapfrogg’s approach to link building, case studies of different link building techniques we use and how we mix and match link building to be genuinely strategic and ultimately help clients sell stuff!
Chances are you invest thousands of pounds in your search campaign, might it turn out to be more cost effective to buy a website that is already ranking?
by Nikki Rae
“Are you using Google Analytics to its full potential for your SEO campaigns? Could you be doing more? Which are the best custom reports, advanced segments, profiles and filter hacks that you should be using to track how great you are at doing SEO? Nikki Rae’s (@analyticsgirl) talks through her favourite and recommended Google Analytics hacks for SEO.”
If you work on a site that publishes regular editorial content, how do you outperform bigger publishers or national news organisations? I’ll be using celebrity gossip site www.holymoly.com as a case study to explain how content creators can make SEO part of their everyday workflow. Forget massive site audits that sit on shelves gathering dust. This is all about how to embed SEO best practice with writers, and what free tools to use. That and naked celebs.
Is it ethical to buy links? And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google? Is the whole process of trying to ‘engineer’ search rankings ethical in the first place? A group panel debate about the tricky issue of ethics in search.
1st April 2011